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AMK-AGC Research TML - UPN

  • Postal address

    Peru

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):

  1. SDG 2 - Zero Hunger
    SDG 2 Zero Hunger
  2. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  3. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure

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  • 5 Citations
  • 1 h-index
  • 5 Conference contribution
  • 3 Article

  • Decisión de compra y actitud hacia el marketing digital en usuarios de una clínica veterinaria: Estudio empírico en el mercado peruano

    Translated title of the contribution: Purchase decision and attitude towards digital marketing in users of a veterinary clinic: Empirical study in the Peruvian marketLecca-Malo, R. & Paredes-León, F., 2025, Proceedings of the 5th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development - Entrepreneurship with Purpose: Social and Technological Innovation in the Age of AI, LEIRD 2025. Larrondo Petrie, M. M., Texier, J. & Rivas Matta, R. A. (eds.). (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    Open Access

  • Enhancing quality content on social media for online education: Use of TikTok to learn statistical methods in Market Research

    Paredes-Leon, F., Rodriguez-Salvador, M. & Castillo-Valdez, P. F., 2025, Proceedings of the 2025 17th International Conference on Education Technology and Computers, ICETC 2025. p. 678-682 5 p. (Proceedings of the 2025 17th International Conference on Education Technology and Computers, ICETC 2025).

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

  • Factores clave del Marketing de Influencers en usuarios centenials: Análisis relacional con la decisión de compra en el contexto peruano

    Translated title of the contribution: Key factors of Influencer Marketing in centennials users: Relational analysis with the purchase decision in the Peruvian contextVelasquez-Cruz, J. C., La Cunza Claudet, R. D. C. & Paredes-León, F., 2025, Proceedings of the 5th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development - Entrepreneurship with Purpose: Social and Technological Innovation in the Age of AI, LEIRD 2025. Larrondo Petrie, M. M., Texier, J. & Rivas Matta, R. A. (eds.). (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    Open Access
View all 8 Research outputs