Research output per year
Research output per year
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Dive into the research topics where Business Analytics and Marketing Research Group (BAMR) - UPN is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Relationship marketing and customer retention in a Peruvian service company
Diaz-Fuertes, E. G., Panez-Bendezú, M. H. & Vargas-Merino, J. A., 2024, Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Information and Communication Technologies in Peruvian University Students: A Confirmatory Analysis of Their Frequency and Extent of Use
Vargas-Merino, J. A., Olórtegui-Alcalde, L. M., Córdova-Berona, H. A., Mauricci-Zuloeta, J. J. & Panez-Bendezú, M. H., Dec 2022, In: Education Sciences. 12, 12, 886.Research output: Contribution to journal › Article › peer-review
Open Access4 Scopus citations