Miguel Panez-Bendezu

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Miguel Panez-Bendezu

Head of research

 https://orcid.org/0000-0002-3912-7223
    Calculated based on number of publications stored in Pure and citations from Scopus
    20222025

    Research activity per year

    • 12 Conference contribution
    • 3 Article
    • 2 Review article
    • 1 Chapter
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    • 2024

      Marketing verde e intención de compra de consumidores peruanos - Un estudio empírico

      Translated title of the contribution: Green marketing and purchase intention of Peruvian consumers - An empirical studyCano-Bustamante, L. T., Gerónimo-Varillas, S. C., Panez-Bendezú, M. H. & Vargas-Merino, J. A., 2024, Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

      Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    • Relationship marketing and customer retention in a Peruvian service company

      Diaz-Fuertes, E. G., Panez-Bendezú, M. H. & Vargas-Merino, J. A., 2024, Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

      Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    • 2023

      Digital Transformation: Approaches and Perspectives in Latin America. A Systematic Review of the Literature 2012 - 2022

      Burga-Mori, D. E., Saby Trujillo-Valladolid, B., Panez-Bendezu, M. H., Armando Rios-Lama, C. & Alberto Vargas-Merino, M. J., 2023, 2023 IEEE International Conference on Technology Management, Operations and Decisions, ICTMOD 2023. (2023 IEEE International Conference on Technology Management, Operations and Decisions, ICTMOD 2023).

      Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    • Estrategia de Engagement para la Fidelización de clientes en una empresa peruana

      Translated title of the contribution: Engagement strategy for customer loyalty in a Peruvian CompanyArango-Huancahuari, I. E., Ponce-Medina, S. A., Berrospi-Ytahashi, A. M., Panez-Bendezú, M. H. & Vargas-Merino, J. A., 2023, Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. Larrondo Petrie, M. M., Texier, J. & Matta, R. A. R. (eds.). (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; vol. 2023-July).

      Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    • Factores que determinan el comportamiento saludable de los consumidores. Una revisión sistemática entre el 2013-2022

      Translated title of the contribution: Factors that determine the healthy behavior of consumers. A systematic review between 2013-2022Cruzado, A. A. G., Cuadros, O. S. H., Merino, J. A. V. & Panez-Bendezú, M. H., 2023, Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. Larrondo Petrie, M. M., Texier, J. & Matta, R. A. R. (eds.). (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; vol. 2023-July).

      Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    • Gestión del reconocimiento de marca. Enfoques y perspectivas. Una revisión sistemática entre los años 2012-2022

      Translated title of the contribution: Brand recognition management. Approaches and perspectives. A systematic review from 2012-2022Matta-Acosta, J. G., Rios-Lama, C. A., Panez-Bendezú, M. H. & Vargas-Merino, J. A., 2023, Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. Larrondo Petrie, M. M., Texier, J. & Matta, R. A. R. (eds.). (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; vol. 2023-July).

      Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    • Marketing digital y comportamiento del consumidor de la marca Uber en Perú

      Translated title of the contribution: Digital marketing and consumer behaviour of the Uber brand in PeruSime-Monzón, M., Quispe-Cervantes, B. R., Panez-Bendezu, M. H. & Vargas-Merino, J. A., 2023, Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. Larrondo Petrie, M. M., Texier, J. & Matta, R. A. R. (eds.). (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; vol. 2023-July).

      Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    • Marketing digital y gestión empresarial orientada al valor del cliente en PYMES

      Translated title of the contribution: Digital marketing and customer value-oriented business management in SMEsAriste-León, L. L., Tucno-Chuqui, B. A., Panez-Bendezú, M. H. & Vargas-Merino, J. A., 2023, Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. Larrondo Petrie, M. M., Texier, J. & Matta, R. A. R. (eds.). (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; vol. 2023-July).

      Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    • Marketing y el e-commerce en una empresa de servicios. Un estudio empírico

      Translated title of the contribution: Marketing and e-commerce in a service company. An empirical studyChacón-Ruiz, G. M., Contreras-Tipula, G. E., Panez-Bendezu, M. H. & Vargas-Merino, J. A., 2023, Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. Larrondo Petrie, M. M., Texier, J. & Matta, R. A. R. (eds.). (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; vol. 2023-July).

      Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    • Prácticas de responsabilidad social empresarial y desarrollo sostenible. Una revisión sistemática entre los años 2012-2022

      Translated title of the contribution: Corporate social responsibility practices and sustainable development. A systematic review from 2012 to 2022Medina-Luna, J. J., Vargas-Merino, J. A. & Panez-Bendezú, M. H., 2023, Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. Larrondo Petrie, M. M., Texier, J. & Matta, R. A. R. (eds.). (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; vol. 2023-July).

      Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    • Responsabilidad social y decisión de compra en consumidoras millennials de la industria cosmética

      Translated title of the contribution: Social responsibility and purchasing decisions of millennial female consumers in the cosmetics industryHuamán-Cárdenas, A. N., Panez-Bendezú, M. H. & Vargas-Merino, J. A., 2023, Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. Larrondo Petrie, M. M., Texier, J. & Matta, R. A. R. (eds.). (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; vol. 2023-July).

      Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

    • Transformational Leadership in Business Management - A Systematic Review between 2013-2022

      Ruiz-Irazabal, S. J., Quiroz-Mamani, Y. V., Rios-Lama, C. A., Panez-Bendezú, M. H. & Vargas-Merino, J. A., 2023, 11th International Symposium on Project Management, ISPM 2023. Cheng, C. & Zhang, H. (eds.). Aussino Academic Publishing House, p. 1704-1711 8 p. (11th International Symposium on Project Management, ISPM 2023; vol. 3).

      Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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