TY - GEN
T1 - Analysis of Digital Data About the Preference of Audiovisual Audiences
AU - Tamayo-Sanchez, Vanessa Andrea
AU - Turriate-Guzman, Adriana Margarita
AU - Bravo-Guevara, Dalia Rosa
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
PY - 2023
Y1 - 2023
N2 - Currently, audiences have a varied catalog through digital platforms that have generated more perceptiveness when consuming content. The objective of this research is to know the audiovisual preference of audiences in Ibero-America according to how they consume content through digital platforms between 2012 and 2021. For this purpose, 14 papers were selected from the Ebsco and Redalyc databases, where the year, language, free access, and country of origin were considered. The results showed the freedom and autonomy of the audiences when selecting the content to be consumed whenever they want. In addition, streaming platforms are new consumption models that provide users with a wide range of content according to their preferences. The main limitation of the search was the access to articles that, for the most part, presented relevant titles for the research. In conclusion, there are new audiovisual business models that generate new audiences that can adapt and be more perceptive to the audiovisual content they consume.
AB - Currently, audiences have a varied catalog through digital platforms that have generated more perceptiveness when consuming content. The objective of this research is to know the audiovisual preference of audiences in Ibero-America according to how they consume content through digital platforms between 2012 and 2021. For this purpose, 14 papers were selected from the Ebsco and Redalyc databases, where the year, language, free access, and country of origin were considered. The results showed the freedom and autonomy of the audiences when selecting the content to be consumed whenever they want. In addition, streaming platforms are new consumption models that provide users with a wide range of content according to their preferences. The main limitation of the search was the access to articles that, for the most part, presented relevant titles for the research. In conclusion, there are new audiovisual business models that generate new audiences that can adapt and be more perceptive to the audiovisual content they consume.
KW - Audiences
KW - Audiovisual content
KW - Digital platforms
KW - Multiscreen
KW - Streaming
UR - https://www.scopus.com/pages/publications/85166949514
U2 - 10.1007/978-981-99-1726-6_23
DO - 10.1007/978-981-99-1726-6_23
M3 - Conference contribution
AN - SCOPUS:85166949514
SN - 9789819917259
T3 - Lecture Notes in Networks and Systems
SP - 305
EP - 316
BT - Intelligent Sustainable Systems - Proceedings of ICISS 2023
A2 - Raj, Jennifer S.
A2 - Perikos, Isidoros
A2 - Balas, Valentina Emilia
T2 - 6th International Conference on Intelligent Sustainable Systems, ICISS 2023
Y2 - 3 February 2023 through 4 February 2023
ER -