Aplicación de E-commerce en el Proceso de Ventas de la Empresa Melatec

Diego E. Vilca Castro; Gidalti A. Velásquez Lázaro; Rolando J. Berrú Beltrán

Aplicación de E-commerce en el Proceso de Ventas de la Empresa Melatec

Translated title of the contribution: E-commerce Application to Improve the Sales Process of the Melatec Company

Diego E. Vilca Castro, Gidalti A. Velásquez Lázaro, Rolando J. Berrú Beltrán

Engineering

Universidad Privada del Norte

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The research work presented was developed with the purpose of determining the influence of an e-commerce application in the sales process of the company Melatec in the year 2022. The study model was pre-experimental, constituted with a sample of 15 product categories. Subsequently, an observation sheet was used for data collection. The Excel and XLSTAT statistical software and the Wilcoxon test were used for data analysis. The parameters covering the sales process were the percentage of complaints, returns, cancelled sales and completed sales. The results revealed a 55% decrease in the percentage of complaints, a 29% decrease in the percentage of returns, a 17% decrease in the percentage of cancelled sales and finally a 48% increase in the number of completed sales, compared to traditional sales. With respect to the above, it can be concluded that the application of e-commerce has a positive influence on the sales process of Melatec.

Translated title of the contribution	E-commerce Application to Improve the Sales Process of the Melatec Company
Original language	Spanish
Title of host publication	Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology
Subtitle of host publication	Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023
Editors	Maria M. Larrondo Petrie, Jose Texier, Rodolfo Andres Rivas Matta
ISBN (Electronic)	9786289520743
State	Published - 2023
Event	21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023 - Buenos Aires, Argentina Duration: 19 Jul 2023 → 21 Jul 2023

Publication series

Name	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
Volume	2023-July
ISSN (Electronic)	2414-6390

Conference

Conference	21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023
Country/Territory	Argentina
City	Buenos Aires
Period	19/07/23 → 21/07/23

Cite this

Vilca Castro, D. E., Velásquez Lázaro, G. A., & Berrú Beltrán, R. J. (2023). Aplicación de E-commerce en el Proceso de Ventas de la Empresa Melatec. In M. M. Larrondo Petrie, J. Texier, & R. A. R. Matta (Eds.), Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; Vol. 2023-July).

Vilca Castro, Diego E. ; Velásquez Lázaro, Gidalti A. ; Berrú Beltrán, Rolando J. / Aplicación de E-commerce en el Proceso de Ventas de la Empresa Melatec. Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. editor / Maria M. Larrondo Petrie ; Jose Texier ; Rodolfo Andres Rivas Matta. 2023. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

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title = "Aplicaci{\'o}n de E-commerce en el Proceso de Ventas de la Empresa Melatec",

abstract = "The research work presented was developed with the purpose of determining the influence of an e-commerce application in the sales process of the company Melatec in the year 2022. The study model was pre-experimental, constituted with a sample of 15 product categories. Subsequently, an observation sheet was used for data collection. The Excel and XLSTAT statistical software and the Wilcoxon test were used for data analysis. The parameters covering the sales process were the percentage of complaints, returns, cancelled sales and completed sales. The results revealed a 55% decrease in the percentage of complaints, a 29% decrease in the percentage of returns, a 17% decrease in the percentage of cancelled sales and finally a 48% increase in the number of completed sales, compared to traditional sales. With respect to the above, it can be concluded that the application of e-commerce has a positive influence on the sales process of Melatec.",

keywords = "E-commerce application, efficiency, profitability, quality, sales process, usability",

author = "{Vilca Castro}, {Diego E.} and {Vel{\'a}squez L{\'a}zaro}, {Gidalti A.} and {Berr{\'u} Beltr{\'a}n}, {Rolando J.}",

note = "Publisher Copyright: {\textcopyright} 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.; 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023 ; Conference date: 19-07-2023 Through 21-07-2023",

year = "2023",

language = "Espa{\~n}ol",

series = "Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology",

editor = "{Larrondo Petrie}, {Maria M.} and Jose Texier and Matta, {Rodolfo Andres Rivas}",

booktitle = "Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology",

}

Vilca Castro, DE, Velásquez Lázaro, GA & Berrú Beltrán, RJ 2023, Aplicación de E-commerce en el Proceso de Ventas de la Empresa Melatec. in MM Larrondo Petrie, J Texier & RAR Matta (eds), Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, vol. 2023-July, 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023, Buenos Aires, Argentina, 19/07/23.

Aplicación de E-commerce en el Proceso de Ventas de la Empresa Melatec. / Vilca Castro, Diego E.; Velásquez Lázaro, Gidalti A.; Berrú Beltrán, Rolando J.
Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. ed. / Maria M. Larrondo Petrie; Jose Texier; Rodolfo Andres Rivas Matta. 2023. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology; Vol. 2023-July).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Aplicación de E-commerce en el Proceso de Ventas de la Empresa Melatec

AU - Vilca Castro, Diego E.

AU - Velásquez Lázaro, Gidalti A.

AU - Berrú Beltrán, Rolando J.

PY - 2023

Y1 - 2023

N2 - The research work presented was developed with the purpose of determining the influence of an e-commerce application in the sales process of the company Melatec in the year 2022. The study model was pre-experimental, constituted with a sample of 15 product categories. Subsequently, an observation sheet was used for data collection. The Excel and XLSTAT statistical software and the Wilcoxon test were used for data analysis. The parameters covering the sales process were the percentage of complaints, returns, cancelled sales and completed sales. The results revealed a 55% decrease in the percentage of complaints, a 29% decrease in the percentage of returns, a 17% decrease in the percentage of cancelled sales and finally a 48% increase in the number of completed sales, compared to traditional sales. With respect to the above, it can be concluded that the application of e-commerce has a positive influence on the sales process of Melatec.

AB - The research work presented was developed with the purpose of determining the influence of an e-commerce application in the sales process of the company Melatec in the year 2022. The study model was pre-experimental, constituted with a sample of 15 product categories. Subsequently, an observation sheet was used for data collection. The Excel and XLSTAT statistical software and the Wilcoxon test were used for data analysis. The parameters covering the sales process were the percentage of complaints, returns, cancelled sales and completed sales. The results revealed a 55% decrease in the percentage of complaints, a 29% decrease in the percentage of returns, a 17% decrease in the percentage of cancelled sales and finally a 48% increase in the number of completed sales, compared to traditional sales. With respect to the above, it can be concluded that the application of e-commerce has a positive influence on the sales process of Melatec.

KW - E-commerce application

KW - efficiency

KW - profitability

KW - quality

KW - sales process

KW - usability

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M3 - Contribución a la conferencia

AN - SCOPUS:85172290450

T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology

BT - Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology

A2 - Larrondo Petrie, Maria M.

A2 - Texier, Jose

A2 - Matta, Rodolfo Andres Rivas

T2 - 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023

Y2 - 19 July 2023 through 21 July 2023

ER -

Vilca Castro DE, Velásquez Lázaro GA, Berrú Beltrán RJ. Aplicación de E-commerce en el Proceso de Ventas de la Empresa Melatec. In Larrondo Petrie MM, Texier J, Matta RAR, editors, Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology: Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023. 2023. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

Aplicación de E-commerce en el Proceso de Ventas de la Empresa Melatec

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