Application of big data for analyzing consumer behavior in e-commerce companies

Fernando Piero Chamorro-Zapana; Hugo Eladio Chumpitaz-Caycho; Ericka Nelly Espinoza-Gamboa; Manuel Alberto Espinoza-Cruz; Franklin Cordova-Buiza

doi:10.1109/BDAI59165.2023.10256889

Application of big data for analyzing consumer behavior in e-commerce companies

Fernando Piero Chamorro-Zapana, Hugo Eladio Chumpitaz-Caycho, Ericka Nelly Espinoza-Gamboa, Manuel Alberto Espinoza-Cruz, Franklin Cordova-Buiza

Direction of Research, Innovation and Social Responsibility

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

3 Scopus citations

Abstract

The objective was to know how the application of big-data and consumer behavior is evidenced in e-commerce companies, through a systematic review from 2017 to 2022. The study allowed reviewing four databases: Scopus, Scielo, ScienceDirect and Ebsco. The search for these articles were 132 originals according to the subject of the study title Big data to analyze consumer behavior in e-commerce companies, of which according to the evaluation were separated 102. Therefore, 30 papers were examined in detail. It is concluded that the application of big data in e-commerce consumer analysis has an economically positive impact on companies and enterprises engaged in online sales by helping them to know their customers and even predict their behavior.

Original language	English
Title of host publication	2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023
Pages	30-34
Number of pages	5
ISBN (Electronic)	9798350303667
DOIs	https://doi.org/10.1109/BDAI59165.2023.10256889
State	Published - 2023
Event	6th International Conference on Big Data and Artificial Intelligence, BDAI 2023 - Haining, China Duration: 7 Jul 2023 → 9 Jul 2023

Publication series

Name	2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023

Conference

Conference	6th International Conference on Big Data and Artificial Intelligence, BDAI 2023
Country/Territory	China
City	Haining
Period	7/07/23 → 9/07/23

Keywords

Big-data
consumer
e-commerce
online sales

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1109/BDAI59165.2023.10256889

Cite this

Chamorro-Zapana, F. P., Chumpitaz-Caycho, H. E., Espinoza-Gamboa, E. N., Espinoza-Cruz, M. A., & Cordova-Buiza, F. (2023). Application of big data for analyzing consumer behavior in e-commerce companies. In 2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023 (pp. 30-34). (2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023). https://doi.org/10.1109/BDAI59165.2023.10256889

Chamorro-Zapana, Fernando Piero ; Chumpitaz-Caycho, Hugo Eladio ; Espinoza-Gamboa, Ericka Nelly et al. / Application of big data for analyzing consumer behavior in e-commerce companies. 2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023. 2023. pp. 30-34 (2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023).

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title = "Application of big data for analyzing consumer behavior in e-commerce companies",

abstract = "The objective was to know how the application of big-data and consumer behavior is evidenced in e-commerce companies, through a systematic review from 2017 to 2022. The study allowed reviewing four databases: Scopus, Scielo, ScienceDirect and Ebsco. The search for these articles were 132 originals according to the subject of the study title Big data to analyze consumer behavior in e-commerce companies, of which according to the evaluation were separated 102. Therefore, 30 papers were examined in detail. It is concluded that the application of big data in e-commerce consumer analysis has an economically positive impact on companies and enterprises engaged in online sales by helping them to know their customers and even predict their behavior.",

keywords = "Big-data, consumer, e-commerce, online sales",

author = "Chamorro-Zapana, {Fernando Piero} and Chumpitaz-Caycho, {Hugo Eladio} and Espinoza-Gamboa, {Ericka Nelly} and Espinoza-Cruz, {Manuel Alberto} and Franklin Cordova-Buiza",

note = "Publisher Copyright: {\textcopyright} 2023 IEEE.; 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023 ; Conference date: 07-07-2023 Through 09-07-2023",

year = "2023",

doi = "10.1109/BDAI59165.2023.10256889",

language = "English",

series = "2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023",

pages = "30--34",

booktitle = "2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023",

}

Chamorro-Zapana, FP, Chumpitaz-Caycho, HE, Espinoza-Gamboa, EN, Espinoza-Cruz, MA & Cordova-Buiza, F 2023, Application of big data for analyzing consumer behavior in e-commerce companies. in 2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023. 2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023, pp. 30-34, 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023, Haining, China, 7/07/23. https://doi.org/10.1109/BDAI59165.2023.10256889

Application of big data for analyzing consumer behavior in e-commerce companies. / Chamorro-Zapana, Fernando Piero; Chumpitaz-Caycho, Hugo Eladio; Espinoza-Gamboa, Ericka Nelly et al.
2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023. 2023. p. 30-34 (2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - Application of big data for analyzing consumer behavior in e-commerce companies

AU - Chamorro-Zapana, Fernando Piero

AU - Chumpitaz-Caycho, Hugo Eladio

AU - Espinoza-Gamboa, Ericka Nelly

AU - Espinoza-Cruz, Manuel Alberto

AU - Cordova-Buiza, Franklin

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N2 - The objective was to know how the application of big-data and consumer behavior is evidenced in e-commerce companies, through a systematic review from 2017 to 2022. The study allowed reviewing four databases: Scopus, Scielo, ScienceDirect and Ebsco. The search for these articles were 132 originals according to the subject of the study title Big data to analyze consumer behavior in e-commerce companies, of which according to the evaluation were separated 102. Therefore, 30 papers were examined in detail. It is concluded that the application of big data in e-commerce consumer analysis has an economically positive impact on companies and enterprises engaged in online sales by helping them to know their customers and even predict their behavior.

AB - The objective was to know how the application of big-data and consumer behavior is evidenced in e-commerce companies, through a systematic review from 2017 to 2022. The study allowed reviewing four databases: Scopus, Scielo, ScienceDirect and Ebsco. The search for these articles were 132 originals according to the subject of the study title Big data to analyze consumer behavior in e-commerce companies, of which according to the evaluation were separated 102. Therefore, 30 papers were examined in detail. It is concluded that the application of big data in e-commerce consumer analysis has an economically positive impact on companies and enterprises engaged in online sales by helping them to know their customers and even predict their behavior.

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Chamorro-Zapana FP, Chumpitaz-Caycho HE, Espinoza-Gamboa EN, Espinoza-Cruz MA, Cordova-Buiza F. Application of big data for analyzing consumer behavior in e-commerce companies. In 2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023. 2023. p. 30-34. (2023 6th International Conference on Big Data and Artificial Intelligence, BDAI 2023). doi: 10.1109/BDAI59165.2023.10256889

Application of big data for analyzing consumer behavior in e-commerce companies

Abstract

Publication series

Conference

Keywords

UN SDGs

Access to Document

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