@inproceedings{8c9c06518c2f46d7be38bfe41ff7b3cf,
title = "Balanced Scorecard como estrategia para el cumplimiento de KPI's de un e-commerce peruano",
abstract = "The aim of this research was to determinate the Balanced Scorecard (BSC) impact on the fulfillment of the Key Performance Indicators (KPI's) of an e-commerce. Through the evaluation of the current status of the KPI's and the implementation of BSC. The techniques used were observation and documentary analysis. The data collection was carried out using the verification list as an instrument to examine the fulfillment status of KPI's. This technique mentioned above had the aim to achieve the strategy, it reaches a high performance and the organizational objectives measures by the KPI's. According to the results of the fulfillment of the KPI's, the impact of the use of BSC was significant due to p<0.05.",
keywords = "Balanced scorecard, E-commerce, Key performance indicators, Strategic objectives, Strategy map",
author = "Valeria Alarc{\'o}n and Mar{\'i}a Ch{\'a}vez and Jimy Oblitas",
note = "Publisher Copyright: {\textcopyright} 2020 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.; 18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology: {"}Engineering, Integration, and Alliances for a Sustainable Development{"} {"}Hemispheric Cooperation for Competitiveness and Prosperity on a Knowledge-Based Economy{"}, LACCEI 2020 ; Conference date: 27-07-2020 Through 31-07-2020",
year = "2020",
doi = "10.18687/LACCEI2020.1.1.159",
language = "Espa{\~n}ol",
series = "Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology",
booktitle = "18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology",
}