TY - GEN
T1 - Corporate Reputation Management Through the Facebook Social Network
AU - Mujica, Alina Cotito
AU - Mendoza Moreno, Viviana Nicole
AU - Turriate-Guzman, Adriana Margarita
AU - Bravo-Guevara, Dalia Rosa
AU - Cordova-Robles, Christian Bruce
N1 - Publisher Copyright:
© 2023 IEEE.
PY - 2023
Y1 - 2023
N2 - This research paper documents the corporate reputation management of organizations through the social network Facebook. The study answers the question: What is known about corporate reputation on Facebook in the Scopus database during the last five years? This theoretical review takes sources from Ebsco and Scopus. It is also carried out under the PRISMA method. In the process of the bibliographic search, keywords associated with the subject of the research question were established: corporate reputation and Facebook. Among the findings, it was evidenced that organizations recognize the intangible value of corporate reputation and that Facebook is the digital platform with the broadest reach, making it an effective exhibition portal. In conclusion, researchers have a wide field of study on the Facebook platform if they seek to analyze corporate reputation, as it is an opportunity to study the impact of technology on the advertising of corporate philosophy.
AB - This research paper documents the corporate reputation management of organizations through the social network Facebook. The study answers the question: What is known about corporate reputation on Facebook in the Scopus database during the last five years? This theoretical review takes sources from Ebsco and Scopus. It is also carried out under the PRISMA method. In the process of the bibliographic search, keywords associated with the subject of the research question were established: corporate reputation and Facebook. Among the findings, it was evidenced that organizations recognize the intangible value of corporate reputation and that Facebook is the digital platform with the broadest reach, making it an effective exhibition portal. In conclusion, researchers have a wide field of study on the Facebook platform if they seek to analyze corporate reputation, as it is an opportunity to study the impact of technology on the advertising of corporate philosophy.
KW - Communication
KW - Facebook
KW - Media
KW - Reputation
KW - Social
UR - http://www.scopus.com/inward/record.url?scp=85181073496&partnerID=8YFLogxK
U2 - 10.1109/CCET59170.2023.10335123
DO - 10.1109/CCET59170.2023.10335123
M3 - Conference contribution
AN - SCOPUS:85181073496
T3 - 2023 IEEE 6th International Conference on Computer and Communication Engineering Technology, CCET 2023
SP - 58
EP - 62
BT - 2023 IEEE 6th International Conference on Computer and Communication Engineering Technology, CCET 2023
T2 - 6th IEEE International Conference on Computer and Communication Engineering Technology, CCET 2023
Y2 - 4 August 2023 through 6 August 2023
ER -