TY - GEN
T1 - Cultura de innovación y creatividad empresarial en emprendedores que residen en el distrito de Aucallama, Perú
AU - Miguel, Olórtegui Alcalde Luis
AU - Gerardo, Gasparrini Cañas Víctor
AU - Luis Alberto, Marcelo Quispe
AU - Brayan, Saldaña Narro Julio
AU - de María, Chero Olivos Flor
N1 - Publisher Copyright:
© 2024 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2024
Y1 - 2024
N2 - The main purpose of the study was to know the association between the culture of innovation and the business creativity of entrepreneurs in the district of Aucallama, Peru. The research was characterized by having a quantitative approach, being basic and with a non-experimental – transversal design and a correlational scope. We worked with a census sample consisting of 76 entrepreneurs residing in the Aucallama district, to which two questionnaires were applied, the first of these to measure the innovation culture variable with 27 items, and the second to measure the business creativity variable with 23 items. Both instruments reported high reliability, evidenced by Cronbach coefficients of 0.918 and 0.915, respectively. The results showed a statistically significant association (Rho=0.755; p<0.001) between both variables, which indicated a positive relationship of considerable magnitude. In conclusion, it is inferred that an efficient culture of innovation is related to high levels of business creativity. Finally, the work fulfilled its objective of exploring the relationship between the culture of innovation and business creativity, within the limits imposed by the specific context of Aucallama and the available resources.
AB - The main purpose of the study was to know the association between the culture of innovation and the business creativity of entrepreneurs in the district of Aucallama, Peru. The research was characterized by having a quantitative approach, being basic and with a non-experimental – transversal design and a correlational scope. We worked with a census sample consisting of 76 entrepreneurs residing in the Aucallama district, to which two questionnaires were applied, the first of these to measure the innovation culture variable with 27 items, and the second to measure the business creativity variable with 23 items. Both instruments reported high reliability, evidenced by Cronbach coefficients of 0.918 and 0.915, respectively. The results showed a statistically significant association (Rho=0.755; p<0.001) between both variables, which indicated a positive relationship of considerable magnitude. In conclusion, it is inferred that an efficient culture of innovation is related to high levels of business creativity. Finally, the work fulfilled its objective of exploring the relationship between the culture of innovation and business creativity, within the limits imposed by the specific context of Aucallama and the available resources.
KW - Business creativity
KW - Culture of innovation
KW - Entrepreneurs
KW - Mypes
UR - https://www.scopus.com/pages/publications/85217203050
U2 - 10.18687/LEIRD2024.1.1.397
DO - 10.18687/LEIRD2024.1.1.397
M3 - Contribución a la conferencia
AN - SCOPUS:85217203050
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
T2 - 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2024
Y2 - 2 December 2024 through 4 December 2024
ER -