TY - GEN
T1 - Data Analytics based Gender Stereotypes Represented in the Audiovisual Narrative of the Series "You"
AU - Jeri-Condori,
AU - Silvana, Nataly
AU - Villanueva-Pastrana,
AU - Javier, Enzo
AU - Turriate-Guzman,
AU - Margarita, Adriana
N1 - Publisher Copyright:
© 2022 IEEE.
PY - 2022
Y1 - 2022
N2 - This research analyzes gender stereotypes in the audiovisual narrative of the first season of the series You. The objective is to describe the components of the masculine and feminine archetypes represented in the main characters. For this purpose, the qualitative methodology, the case study method, as well as observation and focus group techniques were used. Likewise, observation sheets were applied to detect psychosocial characteristics such as traits, roles, motivations, and behaviors in the archetypes. In the focus groups, through an interview guide, the impressions of students between 19 and 25 years old in Lima, Peru, were collected. The results were analyzed through data reduction. The research showed that gender stereotypes were represented through male and female archetypes in the main characters. Likewise, their psychosocial characteristics such as traits, roles, motivations, and behaviors were identified and classified as negative and positive.
AB - This research analyzes gender stereotypes in the audiovisual narrative of the first season of the series You. The objective is to describe the components of the masculine and feminine archetypes represented in the main characters. For this purpose, the qualitative methodology, the case study method, as well as observation and focus group techniques were used. Likewise, observation sheets were applied to detect psychosocial characteristics such as traits, roles, motivations, and behaviors in the archetypes. In the focus groups, through an interview guide, the impressions of students between 19 and 25 years old in Lima, Peru, were collected. The results were analyzed through data reduction. The research showed that gender stereotypes were represented through male and female archetypes in the main characters. Likewise, their psychosocial characteristics such as traits, roles, motivations, and behaviors were identified and classified as negative and positive.
KW - Character
KW - Female Archetype
KW - Gender Roles
KW - Male Archetype
UR - http://www.scopus.com/inward/record.url?scp=85137356390&partnerID=8YFLogxK
U2 - 10.1109/ICICT54344.2022.9850801
DO - 10.1109/ICICT54344.2022.9850801
M3 - Conference contribution
AN - SCOPUS:85137356390
T3 - 5th International Conference on Inventive Computation Technologies, ICICT 2022 - Proceedings
SP - 242
EP - 248
BT - 5th International Conference on Inventive Computation Technologies, ICICT 2022 - Proceedings
T2 - 5th International Conference on Inventive Computation Technologies, ICICT 2022
Y2 - 20 July 2022 through 22 July 2022
ER -