Digitalización y captación de clientes en empresas a nivel Latinoamérica. Una revisión sistemática de la literatura 2013-2023

Translated title of the contribution: Digitalization and customer acquisition in companies in Latin America. A systematic review of the literature 2013-2023

Valeria Rondón-Aquino, Thais Tiany Andrea Reategui-Jauregui, Luis Miguel Olórtegui-Alcalde, Walter Christian Bernia-León, Jorge Alberto Vargas-Merino

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Economics, Econometrics and Finance

Social Sciences

Computer Science