Estrategia de Engagement para la Fidelización de clientes en una empresa peruana

Translated title of the contribution: Engagement strategy for customer loyalty in a Peruvian Company

Isabel Esperanza Arango-Huancahuari, Shiomara Aracelli Ponce-Medina, Alfredo Martín Berrospi-Ytahashi, Miguel Humberto Panez-Bendezú, Jorge Alberto Vargas-Merino

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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