TY - GEN
T1 - Estrategia empresarial y competitividad en el sector confecciones de Lima Metropolitana en Perú
AU - de Vizarreta María del Pilar, Espinoza Shuña
AU - Jorge Alberto, Vargas Merino
N1 - Publisher Copyright:
© 2024 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2024
Y1 - 2024
N2 - The present study aimed to determine the relationship between business strategy and competitiveness in the garment sector of Metropolitan Lima, Peru, in 2023. The study employed a quantitative approach, specifically a basic correlational design, non-experimental, and cross-sectional. Additionally, it had a sample of 80 managers, owners, and executives in the garment sector, using non-probabilistic convenience sampling. A questionnaire was utilized as the data collection instrument, consisting of 35 Likert scale questions. Data processing was carried out using SPSS version 29. Regarding the results, a very strong positive correlation of 79.9% was found between the investigated variables. In conclusion, it was determined that both business strategy and competitiveness are significantly related, given that the significance level is less than 0.05. Therefore, effective management of business strategies directly impacts the competitive capacity of organizations.
AB - The present study aimed to determine the relationship between business strategy and competitiveness in the garment sector of Metropolitan Lima, Peru, in 2023. The study employed a quantitative approach, specifically a basic correlational design, non-experimental, and cross-sectional. Additionally, it had a sample of 80 managers, owners, and executives in the garment sector, using non-probabilistic convenience sampling. A questionnaire was utilized as the data collection instrument, consisting of 35 Likert scale questions. Data processing was carried out using SPSS version 29. Regarding the results, a very strong positive correlation of 79.9% was found between the investigated variables. In conclusion, it was determined that both business strategy and competitiveness are significantly related, given that the significance level is less than 0.05. Therefore, effective management of business strategies directly impacts the competitive capacity of organizations.
KW - business management
KW - Business strategy
KW - competitiveness
KW - strategic planning
UR - http://www.scopus.com/inward/record.url?scp=85203847788&partnerID=8YFLogxK
U2 - 10.18687/LACCEI2024.1.1.422
DO - 10.18687/LACCEI2024.1.1.422
M3 - Contribución a la conferencia
AN - SCOPUS:85203847788
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology
T2 - 22nd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2024
Y2 - 17 July 2024 through 19 July 2024
ER -