Factores que determinan el comportamiento saludable de los consumidores. Una revisión sistemática entre el 2013-2022

Translated title of the contribution: Factors that determine the healthy behavior of consumers. A systematic review between 2013-2022

Angel Agustín Guarniz Cruzado, Osmar Severo Huamán Cuadros, Jorge Alberto Vargas Merino, Miguel Humberto Panez-Bendezú

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The objective of this study is to identify the factors that determine the healthy behavior of consumers of organic products and their supply, taking as a reference various systematic studies in recent years at a global level. The information sources used were important scientific databases such as Scopus, Ebsco, Proquest, Dialnet, Redalyc and Scielo. The following methodology was used: the type of research is a systematic review. The techniques used are the analysis, contrast, comparison of data and informative ideas for the variables established in this report. The development of the results demonstrates the analysis of the information and the collection of the systematic articles. It is concluded that within the scientific literature, consumer behavior is a highly amplified concept, which contradicts opinions regarding authors, this produces a comprehension bias. It is deduced that there are five factors that determine healthy behavior in the consumer, which intervene in the lifestyle, purchase process, customary experiences, among others. These are concluded in the following: sociocultural, socioeconomic, environmental, ethical, and external communication (marketing) factor.

Translated title of the contributionFactors that determine the healthy behavior of consumers. A systematic review between 2013-2022
Original languageSpanish
Title of host publicationProceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology
Subtitle of host publicationLeadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development, LACCEI 2023
EditorsMaria M. Larrondo Petrie, Jose Texier, Rodolfo Andres Rivas Matta
ISBN (Electronic)9786289520743
StatePublished - 2023
Event21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023 - Buenos Aires, Argentina
Duration: 19 Jul 202321 Jul 2023

Publication series

NameProceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
Volume2023-July
ISSN (Electronic)2414-6390

Conference

Conference21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023
Country/TerritoryArgentina
CityBuenos Aires
Period19/07/2321/07/23

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