GESTIÓN DE PROCESOS Y MERCADO A TRAVÉS DE LA PESCA ARTESANAL EN RESTAURANTES DE PERÚ

Alexander Rodríguez Pérez; Mónica Regalado Chamorro; Aldo Medina Gamero; Rossmery Albarran Taype; Christian Pizarro Moncada

GESTIÓN DE PROCESOS Y MERCADO A TRAVÉS DE LA PESCA ARTESANAL EN RESTAURANTES DE PERÚ

Translated title of the contribution: PROCESS AND MARKET MANAGEMENT IN RESTAURANTS THROUGH TRADITIONAL FISHING IN PERÚ

Alexander Rodríguez Pérez, Mónica Regalado Chamorro, Aldo Medina Gamero, Rossmery Albarran Taype, Christian Pizarro Moncada

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

In spite of the good current gastronomic conditions in Peru, deficiencies have been detected in the management of processes in catering companies that offer fish and other seafood. These deficiencies must be improved in order for them to ensure their permanence in the market. Through this research work, the study variables were analyzed from the descriptive-correlational, non-experimental, observational and transversal methodological scheme. The instruments used from the mixed approach were the questionnaire, the interview guide and the observation sheet; resulting in a correlation of 87.7% between both variables. Therefore, it is concluded that the use of all administrative functions is essential for organizational sustainability.

Translated title of the contribution	PROCESS AND MARKET MANAGEMENT IN RESTAURANTS THROUGH TRADITIONAL FISHING IN PERÚ
Original language	Spanish
Pages (from-to)	469-476
Number of pages	8
Journal	Universidad y Sociedad
Volume	14
Issue number	S5
State	Published - 10 Oct 2022

Cite this

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title = "GESTI{\'O}N DE PROCESOS Y MERCADO A TRAV{\'E}S DE LA PESCA ARTESANAL EN RESTAURANTES DE PER{\'U}",

abstract = "In spite of the good current gastronomic conditions in Peru, deficiencies have been detected in the management of processes in catering companies that offer fish and other seafood. These deficiencies must be improved in order for them to ensure their permanence in the market. Through this research work, the study variables were analyzed from the descriptive-correlational, non-experimental, observational and transversal methodological scheme. The instruments used from the mixed approach were the questionnaire, the interview guide and the observation sheet; resulting in a correlation of 87.7% between both variables. Therefore, it is concluded that the use of all administrative functions is essential for organizational sustainability.",

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author = "{Rodr{\'i}guez P{\'e}rez}, Alexander and {Regalado Chamorro}, M{\'o}nica and {Medina Gamero}, Aldo and {Albarran Taype}, Rossmery and {Pizarro Moncada}, Christian",

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T1 - GESTIÓN DE PROCESOS Y MERCADO A TRAVÉS DE LA PESCA ARTESANAL EN RESTAURANTES DE PERÚ

AU - Rodríguez Pérez, Alexander

AU - Regalado Chamorro, Mónica

AU - Medina Gamero, Aldo

AU - Albarran Taype, Rossmery

AU - Pizarro Moncada, Christian

PY - 2022/10/10

Y1 - 2022/10/10

N2 - In spite of the good current gastronomic conditions in Peru, deficiencies have been detected in the management of processes in catering companies that offer fish and other seafood. These deficiencies must be improved in order for them to ensure their permanence in the market. Through this research work, the study variables were analyzed from the descriptive-correlational, non-experimental, observational and transversal methodological scheme. The instruments used from the mixed approach were the questionnaire, the interview guide and the observation sheet; resulting in a correlation of 87.7% between both variables. Therefore, it is concluded that the use of all administrative functions is essential for organizational sustainability.

AB - In spite of the good current gastronomic conditions in Peru, deficiencies have been detected in the management of processes in catering companies that offer fish and other seafood. These deficiencies must be improved in order for them to ensure their permanence in the market. Through this research work, the study variables were analyzed from the descriptive-correlational, non-experimental, observational and transversal methodological scheme. The instruments used from the mixed approach were the questionnaire, the interview guide and the observation sheet; resulting in a correlation of 87.7% between both variables. Therefore, it is concluded that the use of all administrative functions is essential for organizational sustainability.

KW - Peruvian gastronomy

KW - catering companies

KW - marketing mix

KW - process management

KW - profitable market

UR - http://www.scopus.com/inward/record.url?scp=85142192453&partnerID=8YFLogxK

M3 - Artículo

AN - SCOPUS:85142192453

SN - 2415-2897

VL - 14

SP - 469

EP - 476

JO - Universidad y Sociedad

JF - Universidad y Sociedad

IS - S5

ER -

GESTIÓN DE PROCESOS Y MERCADO A TRAVÉS DE LA PESCA ARTESANAL EN RESTAURANTES DE PERÚ

Abstract

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