TY - GEN
T1 - Gestión por Procesos para la Mejora Continua en una Empresa Pyme de Marketing Digital B2B
AU - Florián Castillo, Odar R.
AU - Saavedra, Erika Lizbeth Bardales
AU - Beltrán, Aris Kiamlee Caso
N1 - Publisher Copyright:
© 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2022
Y1 - 2022
N2 - The objective of the research was to determine the influence of the process management model for the continuous improvement of a Digital Marketing company. This study was experimental; applying techniques such as interviews, surveys and observation validated in the opinion of experts, to the general manager, 8 collaborators and 10 companies/clients. The results of the most significant dimensions are: Service Quality increased by 200%, Process Quality increased by 300%, Personnel Quality increased by 100%. The least significant dimensions are: Satisfaction in the Process managed to increase by 48%, Need for Change increased by 24%, Level of Responsibility achieved an increase of 14.9% and in Motivation it remained at 100%. Concluding that the process management model significantly influences continuous improvement, with a NPV of s/33 135, an IRR of 97% and a B/C index of S/2.11.
AB - The objective of the research was to determine the influence of the process management model for the continuous improvement of a Digital Marketing company. This study was experimental; applying techniques such as interviews, surveys and observation validated in the opinion of experts, to the general manager, 8 collaborators and 10 companies/clients. The results of the most significant dimensions are: Service Quality increased by 200%, Process Quality increased by 300%, Personnel Quality increased by 100%. The least significant dimensions are: Satisfaction in the Process managed to increase by 48%, Need for Change increased by 24%, Level of Responsibility achieved an increase of 14.9% and in Motivation it remained at 100%. Concluding that the process management model significantly influences continuous improvement, with a NPV of s/33 135, an IRR of 97% and a B/C index of S/2.11.
KW - Continuous improvement
KW - Digital Marketing
KW - Process management
KW - Processes
UR - https://www.scopus.com/pages/publications/85140005706
U2 - 10.18687/LACCEI2022.1.1.170
DO - 10.18687/LACCEI2022.1.1.170
M3 - Contribución a la conferencia
AN - SCOPUS:85140005706
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - 20th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Pena, Andrea
A2 - Viloria, Jose Angel Sanchez
T2 - 20th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology, LACCEI 2022
Y2 - 18 July 2022 through 22 July 2022
ER -