Impacto de las actitudes hacia el desarrollo sostenible en las actitudes emprendedoras: un estudio en universitarios

The objective of this study was to determine the impact of attitudes towards sustainable development on attitudes towards entrepreneurship in university students. A quantitative approach with a correlational-causal design was used, analyzing a sample of 100 students from a private university. Two validated questionnaires were used: one to assess attitudes towards sustainable development and the other to measure entrepreneurial attitudes in five key dimensions. Analysis using ordinal logistic regression showed that the model explained 46.4% of the variability in entrepreneurial attitudes (Nagelkerke's Pseudo R² = 0.464). The results showed that more favorable attitudes towards sustainable development strengthened entrepreneurial attitudes by increasing risk propensity and reducing change aversion. This indicates that a greater orientation towards sustainability enhances key competencies for entrepreneurship. It was concluded that commitment to sustainability not only promoted greater environmental and social awareness, but also fostered an entrepreneurial mindset, aligned with the Sustainable Development Goals (SDGs).