TY - GEN
T1 - Implementación de un Plan Estratégico para incrementar la Competitividad Empresarial de una empresa del sector panadero
AU - Castañeda-Sánchez, Sophia Victoria
AU - Llaro-Arenas, Silvia Marleni
AU - Bravo-Huivin, Elizabeth Kristina
N1 - Publisher Copyright:
© 2024 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2024
Y1 - 2024
N2 - The research focused on demonstrating how the implementation of a strategic plan increases the business competitiveness of a company in the baking sector. A mixed approach was adopted that combined quantitative and qualitative methods to evaluate the current situation of the company. The population studied included 300 clients and 10 collaborators, and a sample of 169 people was selected using specific techniques. Interviews, surveys and documentary analysis were used as data collection instruments. The procedure included a detailed analysis of the environment and the justification of the proposed strategies, evaluating the company's situation before and after implementation. The results revealed a significant improvement in the different dimensions of business competitiveness, highlighting a 12% increase in sales, at the local level its competitiveness rose to a good level with 97% and a notable increase in customer satisfaction was evident., reaching 97%. These findings confirmed the effectiveness of the applied strategies, highlighting the company's ability to adapt and improve its position in the current business environment.
AB - The research focused on demonstrating how the implementation of a strategic plan increases the business competitiveness of a company in the baking sector. A mixed approach was adopted that combined quantitative and qualitative methods to evaluate the current situation of the company. The population studied included 300 clients and 10 collaborators, and a sample of 169 people was selected using specific techniques. Interviews, surveys and documentary analysis were used as data collection instruments. The procedure included a detailed analysis of the environment and the justification of the proposed strategies, evaluating the company's situation before and after implementation. The results revealed a significant improvement in the different dimensions of business competitiveness, highlighting a 12% increase in sales, at the local level its competitiveness rose to a good level with 97% and a notable increase in customer satisfaction was evident., reaching 97%. These findings confirmed the effectiveness of the applied strategies, highlighting the company's ability to adapt and improve its position in the current business environment.
KW - Competitiveness
KW - Customer satisfaction
KW - Planning
KW - Strategic plan
KW - Strategies
UR - https://www.scopus.com/pages/publications/85217220523
U2 - 10.18687/LEIRD2024.1.1.438
DO - 10.18687/LEIRD2024.1.1.438
M3 - Contribución a la conferencia
AN - SCOPUS:85217220523
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
T2 - 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2024
Y2 - 2 December 2024 through 4 December 2024
ER -