Importancia de la imagen de marca en el posicionamiento de Diamond Fruits - Piura, Perú

Translated title of the contribution: Importance of the brand image on the positioning of Diamond Fruits - Piura, Peru

Tatiana Ascoy Torres, Kevin Dominguez Sembrera, Patricia Barinotto Roncal, Manuel Valle Colchao

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Economics, Econometrics and Finance

Engineering

Material Science