TY - GEN
T1 - Inteligencia Comercial y Planeamiento Estratégico en una empresa comercial peruana
AU - Katherine Abygail, Salazar Santillan
AU - Paul Joiner, Pezo Perez
AU - Jorge Alberto, Vargas Merino
N1 - Publisher Copyright:
© 2025 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2025
Y1 - 2025
N2 - This study provides valuable insights into the role and significance of technology in business functions, establishing a solid foundation for future research and improvements in management systems. The main objective was to examine the relationship between Business Intelligence and Strategic Planning in the company Productos Básicos del Mercado S.A.C., located in Camaná, Peru, in 2024. The study employed a quantitative approach with a non-experimental, correlational design, utilizing surveys and administering a 22-item questionnaire to a census sample of employees. The results revealed a significant relationship between business intelligence and strategic planning, indicating that greater utilization of business intelligence in areas such as innovation, information systems, and decision-making is positively associated with strategic planning. This relationship supports the development of strategies that enhance the company's competitiveness in the market. Consequently, business intelligence contributes to the optimization of strategic planning by maximizing resources, aligning objectives, and strengthening the company’s adaptability in dynamic environments.
AB - This study provides valuable insights into the role and significance of technology in business functions, establishing a solid foundation for future research and improvements in management systems. The main objective was to examine the relationship between Business Intelligence and Strategic Planning in the company Productos Básicos del Mercado S.A.C., located in Camaná, Peru, in 2024. The study employed a quantitative approach with a non-experimental, correlational design, utilizing surveys and administering a 22-item questionnaire to a census sample of employees. The results revealed a significant relationship between business intelligence and strategic planning, indicating that greater utilization of business intelligence in areas such as innovation, information systems, and decision-making is positively associated with strategic planning. This relationship supports the development of strategies that enhance the company's competitiveness in the market. Consequently, business intelligence contributes to the optimization of strategic planning by maximizing resources, aligning objectives, and strengthening the company’s adaptability in dynamic environments.
KW - SME (Small and Medium-sized Enterprise)
KW - Strategic planning
KW - business intelligence
KW - decision making
KW - innovation
UR - https://www.scopus.com/pages/publications/105019305071
U2 - 10.18687/LACCEI2025.1.1.971
DO - 10.18687/LACCEI2025.1.1.971
M3 - Contribución a la conferencia
AN - SCOPUS:105019305071
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
A2 - Petrie, Maria M. Larrondo
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
T2 - 23rd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2025
Y2 - 16 July 2025 through 18 July 2025
ER -