TY - GEN
T1 - LA RESPONSABILIDAD SOCIAL EMPRESARIAL Y LA IMAGEN CORPORATIVA EN UNA ENTIDAD BANCARIA DE LA CIUDAD DE TRUJILLO, 2023
AU - Mosqueira, Dyanira Nicole Gil
AU - Sánchez, Hellen Jarumy Narciso
AU - Cruz, Julia Otilia Sagástegui
AU - Del Castillo Sagastegui, Mariano José
N1 - Publisher Copyright:
© 2024 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2024
Y1 - 2024
N2 - The objective of this study was to analyze the relationship between corporate social responsibility and corporate image in a bank in the city of Trujillo, Peru in the year 2023. The research methodology adopted was based on an applied quantitative approach and a non-experimental design. cross section. The target population was made up of people between 25 and 40 years old who live in Trujillo and have used banking services. The survey was chosen as the data collection technique and the instrument was a questionnaire validated by experts. The data analyzed after conducting the surveys revealed a Spearman correlation coefficient (Rho) of 0.810 with a significance level (a) of 0.000, demonstrating a direct and significant relationship between corporate social responsibility and corporate image. Concluding, it was determined that corporate social responsibility has a positive influence on corporate image, highlighting the need for the bank to implement strategies to further improve its image. That is to say, it has been proven that companies that incorporate technologies into their business model perceive positive financial results.
AB - The objective of this study was to analyze the relationship between corporate social responsibility and corporate image in a bank in the city of Trujillo, Peru in the year 2023. The research methodology adopted was based on an applied quantitative approach and a non-experimental design. cross section. The target population was made up of people between 25 and 40 years old who live in Trujillo and have used banking services. The survey was chosen as the data collection technique and the instrument was a questionnaire validated by experts. The data analyzed after conducting the surveys revealed a Spearman correlation coefficient (Rho) of 0.810 with a significance level (a) of 0.000, demonstrating a direct and significant relationship between corporate social responsibility and corporate image. Concluding, it was determined that corporate social responsibility has a positive influence on corporate image, highlighting the need for the bank to implement strategies to further improve its image. That is to say, it has been proven that companies that incorporate technologies into their business model perceive positive financial results.
KW - banking entity
KW - corporate image
KW - Corporate social responsibility
KW - image
UR - http://www.scopus.com/inward/record.url?scp=85217217531&partnerID=8YFLogxK
U2 - 10.18687/LEIRD2024.1.1.194
DO - 10.18687/LEIRD2024.1.1.194
M3 - Contribución a la conferencia
AN - SCOPUS:85217217531
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
T2 - 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2024
Y2 - 2 December 2024 through 4 December 2024
ER -
