Marketing digital y fidelización de clientes para una empresa MYPE de la industria publicitaria

Translated title of the contribution: Digital marketing and customer loyalty for an MYPE company in the advertising industry
  • Blanca Estela Rufasto-Villacorta
  • , Luis Wilfredo Vásquez-Cortegana
  • , Marlon Walter Valderrama-Puscan
  • , Álvaro Larry Luis Felipe Mendoza-Castillo
  • , Luisamaría Antonella Prado Ibáñez
  • , Guillermo Paris Arias Pereyra

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Economics, Econometrics and Finance

Social Sciences