Marketing verde e intención de compra de consumidores peruanos - Un estudio empírico

Translated title of the contribution: Green marketing and purchase intention of Peruvian consumers - An empirical study

Lidia Teresa Cano-Bustamante, Samuel César Gerónimo-Varillas, Miguel Humberto Panez-Bendezú, Jorge Alberto Vargas-Merino

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Psychology

Economics, Econometrics and Finance

Social Sciences