TY - GEN
T1 - MARKETING Y NUEVOS NEGOCIOS EN LA INDUSTRIA TECNOLÓGICA ENTRE LOS AÑOS 2017 AL 2023
T2 - 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2024
AU - Vargas, María Silvana Malaver
AU - Llanos, Esther Bersabet Sanchez
AU - Gamero, Aldo Medina
N1 - Publisher Copyright:
© 2024 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2024
Y1 - 2024
N2 - The purpose of this article was to analyze the study on the technology industry, where a notable transformation has been experienced in its marketing strategies and in the configuration of new businesses, during the period from 2017 to 2023. The methodology used was based on the guidelines established by PRISMA. Likewise, five sources of information were used: Redalyc, Scielo, Doaj, Dialnet and Scopus. The selection of articles was based on Boolean functions, which included terms such as “Marketing”, “Technology”, “New Business”. “Innovation” and “Evolution”. On the other hand, the study approach, resources used, search and inclusion and exclusion criteria were identified, where filters were made according to the language and year of publication, which led to selecting 30 articles for analysis. The results highlighted the main journals, countries, years, keywords and databases where the studies were found. However, limitations regarding language and research time were recognized. In conclusion, this study reveals how technology and marketing have changed the dynamics of interaction of companies with their context and how they are adapting their strategies to remain competitive in a constantly evolving market.
AB - The purpose of this article was to analyze the study on the technology industry, where a notable transformation has been experienced in its marketing strategies and in the configuration of new businesses, during the period from 2017 to 2023. The methodology used was based on the guidelines established by PRISMA. Likewise, five sources of information were used: Redalyc, Scielo, Doaj, Dialnet and Scopus. The selection of articles was based on Boolean functions, which included terms such as “Marketing”, “Technology”, “New Business”. “Innovation” and “Evolution”. On the other hand, the study approach, resources used, search and inclusion and exclusion criteria were identified, where filters were made according to the language and year of publication, which led to selecting 30 articles for analysis. The results highlighted the main journals, countries, years, keywords and databases where the studies were found. However, limitations regarding language and research time were recognized. In conclusion, this study reveals how technology and marketing have changed the dynamics of interaction of companies with their context and how they are adapting their strategies to remain competitive in a constantly evolving market.
KW - evolution
KW - innovation
KW - marketing
KW - new businesses
KW - Technology
UR - http://www.scopus.com/inward/record.url?scp=85217266472&partnerID=8YFLogxK
U2 - 10.18687/LEIRD2024.1.1.207
DO - 10.18687/LEIRD2024.1.1.207
M3 - Contribución a la conferencia
AN - SCOPUS:85217266472
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
Y2 - 2 December 2024 through 4 December 2024
ER -