Modelo Estratégico y su Influencia en el Posicionamiento de la Constructora y Consultora José Abiel SAC, Jaén, 2018

Deysi M. Guevara Torres; Elizabeth K. Bravo Huivin; Juan M. Deza Castillo

doi:10.18687/LACCEI2020.1.1.129

Modelo Estratégico y su Influencia en el Posicionamiento de la Constructora y Consultora José Abiel SAC, Jaén, 2018

Translated title of the contribution: Strategic model and its influence on the positioning of the construction and Consultant José Abiel SAC, Jaén, 2018

Deysi M. Guevara Torres, Elizabeth K. Bravo Huivin, Juan M. Deza Castillo

Engineering

Universidad Privada del Norte

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The following article corresponds to the implementation of the strategic model in the positioning of the Constructora y Consultora José Abiel S.A.C. de Jaén in the year 2018. To do this, continue a Pre-Experimental research approach, where information collection techniques such as survey and interview are manipulated. How to obtain results that obtained the main strategies to develop were the implementation of marketing strategies and create a new organizational culture in the collaborators, it was also found that the organization's positioning increased by 13% with the implementation of strategies analyzed in the strategic model. This article divides the plan into three fundamental stages, the first of these is the formulation of the strategy, followed by the implementation of the strategy and the evaluation of the strategy, the latter allows to evaluate through indicators the application and development of the strategies to carry out A feedback.

Translated title of the contribution	Strategic model and its influence on the positioning of the construction and Consultant José Abiel SAC, Jaén, 2018
Original language	Spanish
Title of host publication	18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology
Subtitle of host publication	"Engineering, Integration, and Alliances for a Sustainable Development" "Hemispheric Cooperation for Competitiveness and Prosperity on a Knowledge-Based Economy", LACCEI 2020
ISBN (Electronic)	9789585207141
DOIs	https://doi.org/10.18687/LACCEI2020.1.1.129
State	Published - 2020
Event	18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology: "Engineering, Integration, and Alliances for a Sustainable Development" "Hemispheric Cooperation for Competitiveness and Prosperity on a Knowledge-Based Economy", LACCEI 2020 - Virtual, Online Duration: 27 Jul 2020 → 31 Jul 2020

Publication series

Name	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
ISSN (Electronic)	2414-6390

Conference

Conference	18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology: "Engineering, Integration, and Alliances for a Sustainable Development" "Hemispheric Cooperation for Competitiveness and Prosperity on a Knowledge-Based Economy", LACCEI 2020
City	Virtual, Online
Period	27/07/20 → 31/07/20

Access to Document

10.18687/LACCEI2020.1.1.129

Cite this

Guevara Torres, D. M., Bravo Huivin, E. K., & Deza Castillo, J. M. (2020). Modelo Estratégico y su Influencia en el Posicionamiento de la Constructora y Consultora José Abiel SAC, Jaén, 2018. In 18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology: "Engineering, Integration, and Alliances for a Sustainable Development" "Hemispheric Cooperation for Competitiveness and Prosperity on a Knowledge-Based Economy", LACCEI 2020 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). https://doi.org/10.18687/LACCEI2020.1.1.129

Guevara Torres, Deysi M. ; Bravo Huivin, Elizabeth K. ; Deza Castillo, Juan M. / Modelo Estratégico y su Influencia en el Posicionamiento de la Constructora y Consultora José Abiel SAC, Jaén, 2018. 18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology: "Engineering, Integration, and Alliances for a Sustainable Development" "Hemispheric Cooperation for Competitiveness and Prosperity on a Knowledge-Based Economy", LACCEI 2020. 2020. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

@inproceedings{2d5f1a4fb6f4459aba8402523f9c9451,

title = "Modelo Estrat{\'e}gico y su Influencia en el Posicionamiento de la Constructora y Consultora Jos{\'e} Abiel SAC, Ja{\'e}n, 2018",

abstract = "The following article corresponds to the implementation of the strategic model in the positioning of the Constructora y Consultora Jos{\'e} Abiel S.A.C. de Ja{\'e}n in the year 2018. To do this, continue a Pre-Experimental research approach, where information collection techniques such as survey and interview are manipulated. How to obtain results that obtained the main strategies to develop were the implementation of marketing strategies and create a new organizational culture in the collaborators, it was also found that the organization's positioning increased by 13% with the implementation of strategies analyzed in the strategic model. This article divides the plan into three fundamental stages, the first of these is the formulation of the strategy, followed by the implementation of the strategy and the evaluation of the strategy, the latter allows to evaluate through indicators the application and development of the strategies to carry out A feedback.",

keywords = "Construction, Positioning, Strategic model",

author = "{Guevara Torres}, {Deysi M.} and {Bravo Huivin}, {Elizabeth K.} and {Deza Castillo}, {Juan M.}",

note = "Publisher Copyright: {\textcopyright} 2020 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.; 18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology: {"}Engineering, Integration, and Alliances for a Sustainable Development{"} {"}Hemispheric Cooperation for Competitiveness and Prosperity on a Knowledge-Based Economy{"}, LACCEI 2020 ; Conference date: 27-07-2020 Through 31-07-2020",

year = "2020",

doi = "10.18687/LACCEI2020.1.1.129",

language = "Espa{\~n}ol",

series = "Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology",

booktitle = "18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology",

}

Guevara Torres, DM, Bravo Huivin, EK & Deza Castillo, JM 2020, Modelo Estratégico y su Influencia en el Posicionamiento de la Constructora y Consultora José Abiel SAC, Jaén, 2018. in 18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology: "Engineering, Integration, and Alliances for a Sustainable Development" "Hemispheric Cooperation for Competitiveness and Prosperity on a Knowledge-Based Economy", LACCEI 2020. Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, 18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology: "Engineering, Integration, and Alliances for a Sustainable Development" "Hemispheric Cooperation for Competitiveness and Prosperity on a Knowledge-Based Economy", LACCEI 2020, Virtual, Online, 27/07/20. https://doi.org/10.18687/LACCEI2020.1.1.129

Modelo Estratégico y su Influencia en el Posicionamiento de la Constructora y Consultora José Abiel SAC, Jaén, 2018. / Guevara Torres, Deysi M.; Bravo Huivin, Elizabeth K.; Deza Castillo, Juan M.
18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology: "Engineering, Integration, and Alliances for a Sustainable Development" "Hemispheric Cooperation for Competitiveness and Prosperity on a Knowledge-Based Economy", LACCEI 2020. 2020. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Modelo Estratégico y su Influencia en el Posicionamiento de la Constructora y Consultora José Abiel SAC, Jaén, 2018

AU - Guevara Torres, Deysi M.

AU - Bravo Huivin, Elizabeth K.

AU - Deza Castillo, Juan M.

PY - 2020

Y1 - 2020

N2 - The following article corresponds to the implementation of the strategic model in the positioning of the Constructora y Consultora José Abiel S.A.C. de Jaén in the year 2018. To do this, continue a Pre-Experimental research approach, where information collection techniques such as survey and interview are manipulated. How to obtain results that obtained the main strategies to develop were the implementation of marketing strategies and create a new organizational culture in the collaborators, it was also found that the organization's positioning increased by 13% with the implementation of strategies analyzed in the strategic model. This article divides the plan into three fundamental stages, the first of these is the formulation of the strategy, followed by the implementation of the strategy and the evaluation of the strategy, the latter allows to evaluate through indicators the application and development of the strategies to carry out A feedback.

AB - The following article corresponds to the implementation of the strategic model in the positioning of the Constructora y Consultora José Abiel S.A.C. de Jaén in the year 2018. To do this, continue a Pre-Experimental research approach, where information collection techniques such as survey and interview are manipulated. How to obtain results that obtained the main strategies to develop were the implementation of marketing strategies and create a new organizational culture in the collaborators, it was also found that the organization's positioning increased by 13% with the implementation of strategies analyzed in the strategic model. This article divides the plan into three fundamental stages, the first of these is the formulation of the strategy, followed by the implementation of the strategy and the evaluation of the strategy, the latter allows to evaluate through indicators the application and development of the strategies to carry out A feedback.

KW - Construction

KW - Positioning

KW - Strategic model

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DO - 10.18687/LACCEI2020.1.1.129

M3 - Contribución a la conferencia

AN - SCOPUS:85096798273

T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology

BT - 18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology

T2 - 18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology: "Engineering, Integration, and Alliances for a Sustainable Development" "Hemispheric Cooperation for Competitiveness and Prosperity on a Knowledge-Based Economy", LACCEI 2020

Y2 - 27 July 2020 through 31 July 2020

ER -

Guevara Torres DM, Bravo Huivin EK, Deza Castillo JM. Modelo Estratégico y su Influencia en el Posicionamiento de la Constructora y Consultora José Abiel SAC, Jaén, 2018. In 18th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology: "Engineering, Integration, and Alliances for a Sustainable Development" "Hemispheric Cooperation for Competitiveness and Prosperity on a Knowledge-Based Economy", LACCEI 2020. 2020. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). doi: 10.18687/LACCEI2020.1.1.129

Modelo Estratégico y su Influencia en el Posicionamiento de la Constructora y Consultora José Abiel SAC, Jaén, 2018

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