TY - GEN
T1 - Perception of Consumers in North Lima, Peru, on the Corporate Image of a Retail Food Sales Company (2022)
AU - Medina-Lopez, Karen Flor
AU - Cormán-Chavez, Carla Gianinna
AU - Diez-Pachas, Elsa Magdalena
AU - García-Ruiz, Ketty Betsamar
AU - Ramírez-Banda, Iván Cruz
AU - Mancilla-Silva, Leonardo Daniel
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.
PY - 2025
Y1 - 2025
N2 - The main objective of this research is to document the perception of consumers in North Lima, Peru, about the corporate image of a retail food sales company, during the year 2022. The work was conceived under a qualitative approach. Due to its characteristics, it was developed as a Case Study. Likewise, interviews were conducted with 25 people, selected for their area of residence, age of majority, and frequency of purchase, and an interview guide was applied. Among the results, the versatility of the brand was highlighted due to its accessibility for all its public, its diversity of prices, its communication strategies, the treatment of its collaborators, and the design of its stores. Image is a key and indispensable element of organizations, for this reason, a brand that has been in the market for years was taken as a reference in order to document the perceptions of its customers and know how it is described by its audience.
AB - The main objective of this research is to document the perception of consumers in North Lima, Peru, about the corporate image of a retail food sales company, during the year 2022. The work was conceived under a qualitative approach. Due to its characteristics, it was developed as a Case Study. Likewise, interviews were conducted with 25 people, selected for their area of residence, age of majority, and frequency of purchase, and an interview guide was applied. Among the results, the versatility of the brand was highlighted due to its accessibility for all its public, its diversity of prices, its communication strategies, the treatment of its collaborators, and the design of its stores. Image is a key and indispensable element of organizations, for this reason, a brand that has been in the market for years was taken as a reference in order to document the perceptions of its customers and know how it is described by its audience.
KW - Consumer perception
KW - Corporate image
KW - Perception
KW - Retail companies
KW - Supermarkets
UR - https://www.scopus.com/pages/publications/105016219786
U2 - 10.1007/978-981-97-9324-2_2
DO - 10.1007/978-981-97-9324-2_2
M3 - Conference contribution
AN - SCOPUS:105016219786
SN - 9789819793235
T3 - Lecture Notes in Networks and Systems
SP - 11
EP - 18
BT - Intelligent Sustainable Systems - Selected Papers of WorldS4 2024
A2 - Nagar, Atulya
A2 - Jat, Dharm Singh
A2 - Mishra, Durgesh
A2 - Joshi, Amit
T2 - 8th World Conference on Smart Trends in Systems Security and Sustainability, WorldS4 2024
Y2 - 23 July 2024 through 26 July 2024
ER -