Simulated tourism: learning from the authenticity of the fake at Chancay’s Castle

This paper examines the phenomenon of ersatz tourism within the context of theme parks, focusing on Chancay Castle in north Lima, Peru. By revising theories on simulated tourism and theme parks, the study investigates the relationship between the objectives of the administration, visitors’ perceptions, and motivations to visit and revisit the castle. Through non-participative observation, a visitor survey, and in-depth interviews we assess the castle’s authenticity as perceived by visitors and its cultural and educational significance. Drawing on the concept of experience-generating tourism, we highlight the role of meaningful utility, surprise, and engagement in creating memorable experiences for visitors. We also explore the concepts of authenticity and simulation within the theme park industry, emphasising the visitors’ experiences and expectations. The findings reveal that Chancay Castle, despite its staged authenticity, provides cultural and educational experiences that stimulate visitors’ curiosity and desire to learn more.