Sistemas de Gestión de Relaciones con los Clientes (CRM) y la Fidelización en el sector financiero

Translated title of the contribution: Customer Relationship Management Systems (CRM) and Loyalty in the financial sector

Saraí Nelly Samán-Chingay, María del Pilar Miranda-Guerra, Estefany Pamela Casas Huamán

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Scopus citations

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Economics, Econometrics and Finance