Studies Documenting the Components Associated with Instagram Influence: A Review of the Scientific Literature

Katherine Valeria Salazar-Vegas, Adriana Margarita Turriate-Guzmán

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

Currently, social networks worldwide play an important role in the life of every individual, so it is common to see people interacting and creating content with the tools provided by digital platforms. Therefore, in the following article, the studies that document the influence of the social network Instagram are addressed. This study aimed to carry out a systematic review using the PRISMA methodology. To this end, the Science Direct, Scielo, and Scopus databases were reviewed, and the papers were selected using inclusion and exclusion criteria. In this way, more information based on the analyzed articles was obtained, and it was verified which audiovisual tools help to generate influence in the social network Instagram.

Original languageEnglish
Title of host publication2022 IEEE 5th International Conference on Electronics and Communication Engineering, ICECE 2022
Pages72-77
Number of pages6
ISBN (Electronic)9781665487894
DOIs
StatePublished - 2022
Event5th IEEE International Conference on Electronics and Communication Engineering, ICECE 2022 - Xi�an, China
Duration: 16 Dec 202218 Dec 2022

Publication series

Name2022 IEEE 5th International Conference on Electronics and Communication Engineering, ICECE 2022

Conference

Conference5th IEEE International Conference on Electronics and Communication Engineering, ICECE 2022
Country/TerritoryChina
CityXi�an
Period16/12/2218/12/22

Keywords

  • Instagram
  • audiovisual tools
  • influencer
  • social network

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