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Tour Operators and their Influence on Overall Tourist Satisfaction: An Analysis of Management and Service Quality

  • Patricia Mabel Morales Asencio
  • , Rosse Marie Esparza-Huamanchumo
  • , Franklin Cordova-Buiza
  • , Valeria Gabriela Lévano Luna
  • Universidad San Ignacio de Loyola

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This research aims to determine how the role of tour operators contributes to the achievement of customer satisfaction through the management and quality of tourism services. The research has a quantitative approach; online surveys were conducted for tour operators and customers who used the services of travel agencies in the city of Trujillo - Peru, in the first quarter of the year 2020. The sample consisted of 5 specialized tour operators and 223 customers to determine the role of tour operators in their advisory and production functions. It is concluded that the correct development of the management and application of Tour Operators’ roles have a positive impact on customer satisfaction and, by default, on business profitability.

Original languageEnglish
Title of host publicationTrends in the ICTs Toward Tourism, Hospitality and Gastronomy
EditorsJezreel Mejía, Hector Cardona Reyes, José Álvarez-García, María de la Cruz del Río-Rama, Rosse Marie Esparza-Huamanchumo
Pages63-74
Number of pages12
DOIs
StatePublished - 2025
EventInternational Tourism, Hospitality and Gastronomy Congress, ITHGC 2022 - La Molina, Peru
Duration: 27 Oct 202228 Oct 2022

Publication series

NameLecture Notes in Networks and Systems
Volume1451 LNNS
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Conference

ConferenceInternational Tourism, Hospitality and Gastronomy Congress, ITHGC 2022
Country/TerritoryPeru
CityLa Molina
Period27/10/2228/10/22

Keywords

  • Tour Operator
  • customer satisfaction
  • management
  • service quality

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