TY - GEN
T1 - Transformación Digital en la Experiencia del Consumidor
T2 - 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023
AU - Fiorella, Vasquez Reategui
AU - Ilich, Llaque Férnandez Grant
AU - Walter, Valderrama Puscan Marlon
AU - Alicia, Calvanapón Alva Flor
N1 - Publisher Copyright:
© 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2023
Y1 - 2023
N2 - The present systematic review presents and analyzes several studies related to Digital Transformation in the Consumer Experience, the general objective of which is to determine the topics related to Digital Transformation in the Consumer Experience during the last 5 years through a review and analysis of the selected articles. The databases used in the search of the studies used in the work are Scopus (37%), SciELO (23%), ScienDirect (23%), Web Of Science (13%) and EBSCO (3%); the inclusion and discard criteria of the work were chosen to be able to obtain studies that allow the elaboration of an accurate, concrete and quality research. These articles were published between 2020-2022. In conclusion, 4 aspects related to Digital Transformation were identified. Among those that stand out, Digital Strategy (43%), Value Proposition (27%), Big Data (3%) and the Client-Company Relationship (27%). The limitations of this work were the language and the small amount of research on the two variables.
AB - The present systematic review presents and analyzes several studies related to Digital Transformation in the Consumer Experience, the general objective of which is to determine the topics related to Digital Transformation in the Consumer Experience during the last 5 years through a review and analysis of the selected articles. The databases used in the search of the studies used in the work are Scopus (37%), SciELO (23%), ScienDirect (23%), Web Of Science (13%) and EBSCO (3%); the inclusion and discard criteria of the work were chosen to be able to obtain studies that allow the elaboration of an accurate, concrete and quality research. These articles were published between 2020-2022. In conclusion, 4 aspects related to Digital Transformation were identified. Among those that stand out, Digital Strategy (43%), Value Proposition (27%), Big Data (3%) and the Client-Company Relationship (27%). The limitations of this work were the language and the small amount of research on the two variables.
KW - Big Data
KW - Consumer Behavior
KW - Consumer Experience (CX)
KW - Digitalization
KW - Industry 4.0
KW - Information Technology (ICT)
UR - https://www.scopus.com/pages/publications/85172359717
M3 - Contribución a la conferencia
AN - SCOPUS:85172359717
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
Y2 - 19 July 2023 through 21 July 2023
ER -