TY - GEN
T1 - Travel influencers as a factor in choosing a tourist destination post covid-19
T2 - 5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021
AU - Olavarria-Benavides, Heber Luis
AU - Carassa, Angela Gianella Contreras
AU - Cordova-Buiza, Franklin
N1 - Publisher Copyright:
© 2021 IEEE.
PY - 2021
Y1 - 2021
N2 - Tourism in recent years has given Peru greater economic income; However, it is currently one of the sectors most affected by the COVID-19 pandemic that has led to the paralysis of tourist activities, economically affecting the entire sector, this has forced to rethink strategies that contribute to its reactivation; One of them are the so-called travel influencers who have achieved great acceptance among tourists. This event has motivated this study with the aim of analyzing how these digital icons contribute to the reactivation of national (internal) tourism as a factor in choosing the destination. For this, 339 surveys were carried out through a quantitative, descriptive, and cross-sectional approach, the results of which determined that the function they fulfill has a significant impact on this sector through the visual and didactic material they promote.
AB - Tourism in recent years has given Peru greater economic income; However, it is currently one of the sectors most affected by the COVID-19 pandemic that has led to the paralysis of tourist activities, economically affecting the entire sector, this has forced to rethink strategies that contribute to its reactivation; One of them are the so-called travel influencers who have achieved great acceptance among tourists. This event has motivated this study with the aim of analyzing how these digital icons contribute to the reactivation of national (internal) tourism as a factor in choosing the destination. For this, 339 surveys were carried out through a quantitative, descriptive, and cross-sectional approach, the results of which determined that the function they fulfill has a significant impact on this sector through the visual and didactic material they promote.
KW - Influencer
KW - digital communication
KW - digital marketing
KW - social networks
KW - tourism
UR - http://www.scopus.com/inward/record.url?scp=85124399396&partnerID=8YFLogxK
U2 - 10.1109/SHIRCON53068.2021.9652385
DO - 10.1109/SHIRCON53068.2021.9652385
M3 - Conference contribution
AN - SCOPUS:85124399396
T3 - Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021
BT - Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021
Y2 - 17 November 2021 through 19 November 2021
ER -