Using MaxDiff Analysis to Measure Employer Satisfaction with Engineering Graduates

Jimy Oblitas Cruz, Leticia Noemi Zavaleta Gonz

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

The purpose of this study was to evaluate employerś perception considering some aspects to improve related to engineering college graduateś general and specific competencies. The MaxDiff statistical technique, which uses the attribute competency, was applied to better understand the relative order and importance of such competency. The sample consisted of 54 employers and the instruments used were worked at a 95% confidence level. Results show that the top competencies valued by the employers are the graduateś problem-solving abilities and teamwork skills. With respect to the specific competencies, results show that graduates are well qualified for their professional comments and their ability to allign their studies experience in college with their experience of working in a company. It is concluded that the MaxDiff approach could be used to obtain valuable information from employers about graduates' competencies and their approaches in university curriculum.

Original languageEnglish
Title of host publicationEDUNINE 2024 - 8th IEEE World Engineering Education Conference
Subtitle of host publicationEmpowering Engineering Education: Breaking Barriers through Research and Innovation, Proceedings
EditorsClaudio da Rocha Brito, Melany M. Ciampi
ISBN (Electronic)9798350348729
DOIs
StatePublished - 2024
Event8th IEEE World Engineering Education Conference, EDUNINE 2024 - Hybid, Guatemala City, Guatemala
Duration: 10 Mar 202413 Mar 2024

Publication series

NameEDUNINE 2024 - 8th IEEE World Engineering Education Conference: Empowering Engineering Education: Breaking Barriers through Research and Innovation, Proceedings

Conference

Conference8th IEEE World Engineering Education Conference, EDUNINE 2024
Country/TerritoryGuatemala
CityHybid, Guatemala City
Period10/03/2413/03/24

Keywords

  • MaxDiff
  • employer satisfaction
  • general competencies
  • specific competencies

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