Visual Factors in the Commercial Environment and Their Impact on Consumer Perception: A Quantitative Analysis of Urban Commercial Spaces and Their Representation on Social Media

Luis Miguel Olórtegui-Alcalde

Visual Factors in the Commercial Environment and Their Impact on Consumer Perception: A Quantitative Analysis of Urban Commercial Spaces and Their Representation on Social Media

Luis Miguel Olórtegui-Alcalde

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Coresource 4
Publisher	Editorial Grupo Compas
Pages	497-516
Number of pages	20
ISBN (Print)	9789942531506
State	Published - 2026

Cite this

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title = "Visual Factors in the Commercial Environment and Their Impact on Consumer Perception: A Quantitative Analysis of Urban Commercial Spaces and Their Representation on Social Media",

author = "Ol{\'o}rtegui-Alcalde, \{Luis Miguel\}",

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T1 - Visual Factors in the Commercial Environment and Their Impact on Consumer Perception

T2 - A Quantitative Analysis of Urban Commercial Spaces and Their Representation on Social Media

AU - Olórtegui-Alcalde, Luis Miguel

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UR - https://www.scopus.com/pages/publications/105037787386

M3 - Chapter

AN - SCOPUS:105037787386

SN - 9789942531506

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BT - Coresource 4

PB - Editorial Grupo Compas

ER -

Visual Factors in the Commercial Environment and Their Impact on Consumer Perception: A Quantitative Analysis of Urban Commercial Spaces and Their Representation on Social Media

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