TY - GEN
T1 - Analysis of Digital Data on Communication Strategies in Companies During COVID-19
AU - Leon-Dextre, Nahomy Maria De Los Angeles
AU - Salazar-Vegas, Katherine Valeria
AU - Fernandez-Saucedo, Yaritza Zarait
AU - Turriate-Guzman, Adriana Margarita
AU - Bravo-Guevara, Dalia Rosa
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
PY - 2023
Y1 - 2023
N2 - Companies had to rapidly implement new digital communication models in the context of the COVID-19 pandemic. In Ibero-America, this was a challenge at the corporate level due to the virtual prevalence of traditional communication channels already established. This study answers the question: What is known about the communication strategies applied by organizations during COVID-19 in Ibero-America? A systematic literature review was carried out using the PRISMA method. Ten papers were selected from the EBSCO and Scopus databases. The information was analyzed and divided into six categories: Relationships of companies with their workers in the face of new measures, the corporate performance of organizations, communications department, management of governmental communication, reputation in times of COVID-19, and online governmental communication. In conclusion, the study shows processes and implementation of new virtual communication channels to adapt to the context within companies in crises, such as the one caused by the pandemic, and outlines a new model of corporate communication strategies yet to be explored and cemented in the face of new post-pandemic scenarios.
AB - Companies had to rapidly implement new digital communication models in the context of the COVID-19 pandemic. In Ibero-America, this was a challenge at the corporate level due to the virtual prevalence of traditional communication channels already established. This study answers the question: What is known about the communication strategies applied by organizations during COVID-19 in Ibero-America? A systematic literature review was carried out using the PRISMA method. Ten papers were selected from the EBSCO and Scopus databases. The information was analyzed and divided into six categories: Relationships of companies with their workers in the face of new measures, the corporate performance of organizations, communications department, management of governmental communication, reputation in times of COVID-19, and online governmental communication. In conclusion, the study shows processes and implementation of new virtual communication channels to adapt to the context within companies in crises, such as the one caused by the pandemic, and outlines a new model of corporate communication strategies yet to be explored and cemented in the face of new post-pandemic scenarios.
KW - Business Process Re-engineering (BPR)
KW - COVID-19
KW - Hyperconnectivity
KW - Information and Communication Technologies (ICT)
KW - Social networks
KW - Teleworking
UR - https://www.scopus.com/pages/publications/85166967497
U2 - 10.1007/978-981-99-1726-6_30
DO - 10.1007/978-981-99-1726-6_30
M3 - Conference contribution
AN - SCOPUS:85166967497
SN - 9789819917259
T3 - Lecture Notes in Networks and Systems
SP - 393
EP - 404
BT - Intelligent Sustainable Systems - Proceedings of ICISS 2023
A2 - Raj, Jennifer S.
A2 - Perikos, Isidoros
A2 - Balas, Valentina Emilia
T2 - 6th International Conference on Intelligent Sustainable Systems, ICISS 2023
Y2 - 3 February 2023 through 4 February 2023
ER -