TY - GEN
T1 - Analysis of the Representation of Women in the ATV Television Program “Andrea” During the month of May, Lima 2022
AU - Hidalgo, Angie Dayhanna Ramos
AU - Ramos, Jhoanna Steffanny Serratti
AU - Gayoso, Norma Inés Caldas
AU - Turriate-Guzmán, Adriana Margarita
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.
PY - 2024
Y1 - 2024
N2 - The objective of this research was to analyze the representation of women in ATV's Andrea television program during the month of May, Lima 2022; therefore, the methodology used had a qualitative approach by describing a single category. In addition, the phenomenological level allowed us to understand the observed reality based on the interpretation of the programs broadcast by Andrea TV through the content analysis method, which was through techniques such as observation and used the observation guide as an instrument. In addition, the total study population was composed of 22 programs broadcast during the month of May 2022, with nine programs that make up the sample chosen through non-probability sampling. The result was the analysis of the representation of women based on stereotypes, audiovisual language, and social roles that are observed during the evolution of the conversation during the episode. Concluding that the representation of women is appreciated from the interaction of opinions between the guests and the intermediation of the hostess Andrea.
AB - The objective of this research was to analyze the representation of women in ATV's Andrea television program during the month of May, Lima 2022; therefore, the methodology used had a qualitative approach by describing a single category. In addition, the phenomenological level allowed us to understand the observed reality based on the interpretation of the programs broadcast by Andrea TV through the content analysis method, which was through techniques such as observation and used the observation guide as an instrument. In addition, the total study population was composed of 22 programs broadcast during the month of May 2022, with nine programs that make up the sample chosen through non-probability sampling. The result was the analysis of the representation of women based on stereotypes, audiovisual language, and social roles that are observed during the evolution of the conversation during the episode. Concluding that the representation of women is appreciated from the interaction of opinions between the guests and the intermediation of the hostess Andrea.
KW - Representation of women
KW - Roles
KW - Stereotypes
KW - TV shows
UR - https://www.scopus.com/pages/publications/85201105984
U2 - 10.1007/978-981-97-3305-7_29
DO - 10.1007/978-981-97-3305-7_29
M3 - Conference contribution
AN - SCOPUS:85201105984
SN - 9789819733040
T3 - Lecture Notes in Networks and Systems
SP - 357
EP - 366
BT - Proceedings of 9th International Congress on Information and Communication Technology - ICICT 2024
A2 - Yang, Xin-She
A2 - Sherratt, Simon
A2 - Dey, Nilanjan
A2 - Joshi, Amit
T2 - 9th International Congress on Information and Communication Technology, ICICT 2024
Y2 - 19 February 2024 through 22 February 2024
ER -