TY - GEN
T1 - Aplicación de E-commerce en el Proceso de Ventas de la Empresa Melatec
AU - Vilca Castro, Diego E.
AU - Velásquez Lázaro, Gidalti A.
AU - Berrú Beltrán, Rolando J.
N1 - Publisher Copyright:
© 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2023
Y1 - 2023
N2 - The research work presented was developed with the purpose of determining the influence of an e-commerce application in the sales process of the company Melatec in the year 2022. The study model was pre-experimental, constituted with a sample of 15 product categories. Subsequently, an observation sheet was used for data collection. The Excel and XLSTAT statistical software and the Wilcoxon test were used for data analysis. The parameters covering the sales process were the percentage of complaints, returns, cancelled sales and completed sales. The results revealed a 55% decrease in the percentage of complaints, a 29% decrease in the percentage of returns, a 17% decrease in the percentage of cancelled sales and finally a 48% increase in the number of completed sales, compared to traditional sales. With respect to the above, it can be concluded that the application of e-commerce has a positive influence on the sales process of Melatec.
AB - The research work presented was developed with the purpose of determining the influence of an e-commerce application in the sales process of the company Melatec in the year 2022. The study model was pre-experimental, constituted with a sample of 15 product categories. Subsequently, an observation sheet was used for data collection. The Excel and XLSTAT statistical software and the Wilcoxon test were used for data analysis. The parameters covering the sales process were the percentage of complaints, returns, cancelled sales and completed sales. The results revealed a 55% decrease in the percentage of complaints, a 29% decrease in the percentage of returns, a 17% decrease in the percentage of cancelled sales and finally a 48% increase in the number of completed sales, compared to traditional sales. With respect to the above, it can be concluded that the application of e-commerce has a positive influence on the sales process of Melatec.
KW - E-commerce application
KW - efficiency
KW - profitability
KW - quality
KW - sales process
KW - usability
UR - https://www.scopus.com/pages/publications/85172290450
M3 - Contribución a la conferencia
AN - SCOPUS:85172290450
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
T2 - 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023
Y2 - 19 July 2023 through 21 July 2023
ER -