TY - GEN
T1 - Aplicación del método User Experience (UX) para reducir la rotación laboral en la generación Z
AU - Sanchéz-Perez, Rosmery
AU - Lucena-Gavidia, Victoria
AU - Combariza-Sotelo, Felipe
AU - Oblitas-Cruz, Jimy
N1 - Publisher Copyright:
© 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2022
Y1 - 2022
N2 - The objective of this research is to publicize the cause of job turnover in generation Z and to propose a solution that will reduce their intention of resign. This work was based on various analyses in order to obtain frustrations, potential opportunities and insights around the experience and, in this way, to find the reasons that drive them to change company. Several design-based methods were used to develop this research, since this study took the user experience (UX) as its starting point by focusing on the user and analyzing the dynamics of the environment. The results indicate that Generation Z does not develop an identity bond with the companies where they work because they do not use measures or tools that contribute to their process of insertion and adaptation to work. In this situation, and taking into account one of its main characteristics, which is its relationship with technology, a digital solution was proposed to strengthen the bond with companies, which was validated and had an adequate level of acceptance.
AB - The objective of this research is to publicize the cause of job turnover in generation Z and to propose a solution that will reduce their intention of resign. This work was based on various analyses in order to obtain frustrations, potential opportunities and insights around the experience and, in this way, to find the reasons that drive them to change company. Several design-based methods were used to develop this research, since this study took the user experience (UX) as its starting point by focusing on the user and analyzing the dynamics of the environment. The results indicate that Generation Z does not develop an identity bond with the companies where they work because they do not use measures or tools that contribute to their process of insertion and adaptation to work. In this situation, and taking into account one of its main characteristics, which is its relationship with technology, a digital solution was proposed to strengthen the bond with companies, which was validated and had an adequate level of acceptance.
KW - Gen Z
KW - UX design
KW - job rotation
UR - https://www.scopus.com/pages/publications/85140010373
U2 - 10.18687/LACCEI2022.1.1.572
DO - 10.18687/LACCEI2022.1.1.572
M3 - Contribución a la conferencia
AN - SCOPUS:85140010373
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - 20th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Pena, Andrea
A2 - Viloria, Jose Angel Sanchez
T2 - 20th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology, LACCEI 2022
Y2 - 18 July 2022 through 22 July 2022
ER -