TY - GEN
T1 - Consumer's Representation of Short Food Supply Chains
T2 - 4th International Conference on Applied Technologies, ICAT 2022
AU - Ramos-Sandoval, Rosmery
AU - Ramos-Diaz, Jano
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2023
Y1 - 2023
N2 - The quality of agri-food products is of interest because new food supply chains play a critical role in farmers, agricultural markets and society. Social media is fast becoming a key instrument to gather users’ perceptions on food choices and consumption. Therefore, the present study aimed to explore consumer´s representation of short food supply chains in the context of “De la Chacra a la Olla” program (“From the Farm to the Pot, for its translation in English). By using thematic analysis, this study found three themes: “food wellbeing”, “local valorization” and “food intermediaries.” This study provides new insights and possibilities between producers and consumers communication via social media.
AB - The quality of agri-food products is of interest because new food supply chains play a critical role in farmers, agricultural markets and society. Social media is fast becoming a key instrument to gather users’ perceptions on food choices and consumption. Therefore, the present study aimed to explore consumer´s representation of short food supply chains in the context of “De la Chacra a la Olla” program (“From the Farm to the Pot, for its translation in English). By using thematic analysis, this study found three themes: “food wellbeing”, “local valorization” and “food intermediaries.” This study provides new insights and possibilities between producers and consumers communication via social media.
KW - Short food supply chains
KW - Social media
KW - Thematic analysis
KW - Twitter
UR - https://www.scopus.com/pages/publications/85148215403
U2 - 10.1007/978-3-031-24978-5_23
DO - 10.1007/978-3-031-24978-5_23
M3 - Conference contribution
AN - SCOPUS:85148215403
SN - 9783031249778
T3 - Communications in Computer and Information Science
SP - 254
EP - 264
BT - Applied Technologies - 4th International Conference, ICAT 2022, Revised Selected Papers
A2 - Botto-Tobar, Miguel
A2 - Zambrano Vizuete, Marcelo
A2 - Montes León, Sergio
A2 - Torres-Carrión, Pablo
A2 - Durakovic, Benjamin
Y2 - 23 November 2022 through 25 November 2022
ER -