Content Analysis on the Representation of the Values of the Characters in the Movie Soul

It has been evidenced that Disney films during the last decade, address stories where their message gives different values to the audience through characters that narrate themes about friendship, family and death, being represented throughout their film production in order to generate a positive impact on their audience. Because of this, the present research raises the question: How are values presented in the characters of the movie Soul? Therefore, the qualitative phenomenological methodology was used, applying the content analysis method, with the use of the observation technique and the observation sheet as an instrument. From the data obtained in the results, it was obtained that the presence of positive attitudes in the analyzed characters was of a higher percentage, and in their feelings and emotions anger, joy and fear predominate. Therefore, it is concluded that the flat/round, static/dynamic, linear/contrasting characters of the movie “Alma” go through crucial circumstances that are necessary for them to have changes in their behavior, attitudes, expressions, feelings and dimensions, and in this way manifest positive values. In summary, the research presented summarizes that the Disney film “Soul” is a transmitter of values and has the ability to change the emotions of the audience to contribute to their personal development and create a self-criticism of their environment.