TY - GEN
T1 - “Estrategias publicitarias y de promoción por medios de línea para promover el posicionamiento de una MYPE, en el Perú”
AU - Guevara, Heleni Matilde Guerrero
AU - Sagastegui Cruz, Julia Otilia
N1 - Publisher Copyright:
© 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2022
Y1 - 2022
N2 - Advertising and promotional strategies by online media, has become an alternative to promote the positioning of a Mype, avoiding generating meetings or negotiations in a physical way since consumers tend to make purchases through a smart computer connected to the internet replacing the traditional form of sale, The Institute of Development and Training IDECAP, will be the subject of research, which was conducted to; Determine the relationship between digital marketing and the positioning of the Institute of Development and Training IDECAP, in the city of Trujillo, 2021. This study employed a non-experimental design of cross-sectional and causal cut, the instrument was the questionnaire, using the Likert scale. This research involves 281 respondents who have visited and participated in the institution. Thus, it is expected that the research will respond to the stated objective.
AB - Advertising and promotional strategies by online media, has become an alternative to promote the positioning of a Mype, avoiding generating meetings or negotiations in a physical way since consumers tend to make purchases through a smart computer connected to the internet replacing the traditional form of sale, The Institute of Development and Training IDECAP, will be the subject of research, which was conducted to; Determine the relationship between digital marketing and the positioning of the Institute of Development and Training IDECAP, in the city of Trujillo, 2021. This study employed a non-experimental design of cross-sectional and causal cut, the instrument was the questionnaire, using the Likert scale. This research involves 281 respondents who have visited and participated in the institution. Thus, it is expected that the research will respond to the stated objective.
KW - Digital marketing
KW - SEO-SEM
KW - digital tools
KW - positioning
KW - strategies
UR - https://www.scopus.com/pages/publications/85140014109
U2 - 10.18687/LACCEI2022.1.1.115
DO - 10.18687/LACCEI2022.1.1.115
M3 - Contribución a la conferencia
AN - SCOPUS:85140014109
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - 20th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Pena, Andrea
A2 - Viloria, Jose Angel Sanchez
T2 - 20th LACCEI International Multi-Conference for Engineering, Education Caribbean Conference for Engineering and Technology, LACCEI 2022
Y2 - 18 July 2022 through 22 July 2022
ER -