TY - GEN
T1 - External Communication
T2 - 7th World Conference on Smart Trends in Systems, Security and Sustainability, WorldS4 2023
AU - Perales-Aguirre, Ariana Maria
AU - Cotito Mujica, Alina
AU - Turriate-Guzman, Adriana Margarita
AU - Alarcón-Llontop, Luis Rolando
AU - Acevedo-Carrillo, Mauricio
AU - Caldas-Gayoso, Norma Inés
AU - Córdova-Robles, Christian
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.
PY - 2024
Y1 - 2024
N2 - The present Systematic Literature Review (SLR) addressed External Communication, as well as the different communication tools and strategies employed when connecting with the audience to achieve positive outcomes. Various searches were conducted with the aim of answering the research question: “What is known about external communication in the Scopus database during the last five years?” By applying inclusion and exclusion criteria, 11 scientific articles in the Spanish language were found. As a result, the systematization documented communication strategies that can be employed within the organization and how these tools, which often involve internal audiences, proved effective in achieving set objectives, provided they are timely, deliver transparent messages, and allow for feedback. It is concluded that organizational communication strategies and tools are largely articulated digitally with collaborators and the external target audience. Furthermore, they are efficient for the departmental group, foster alignment with the entity's values or projects, and establish excellent communication between external audiences and the organization.
AB - The present Systematic Literature Review (SLR) addressed External Communication, as well as the different communication tools and strategies employed when connecting with the audience to achieve positive outcomes. Various searches were conducted with the aim of answering the research question: “What is known about external communication in the Scopus database during the last five years?” By applying inclusion and exclusion criteria, 11 scientific articles in the Spanish language were found. As a result, the systematization documented communication strategies that can be employed within the organization and how these tools, which often involve internal audiences, proved effective in achieving set objectives, provided they are timely, deliver transparent messages, and allow for feedback. It is concluded that organizational communication strategies and tools are largely articulated digitally with collaborators and the external target audience. Furthermore, they are efficient for the departmental group, foster alignment with the entity's values or projects, and establish excellent communication between external audiences and the organization.
KW - Corporate communication
KW - External communication
KW - Organization
KW - Strategies
UR - https://www.scopus.com/pages/publications/85188738141
U2 - 10.1007/978-981-99-8111-3_24
DO - 10.1007/978-981-99-8111-3_24
M3 - Conference contribution
AN - SCOPUS:85188738141
SN - 9789819981106
T3 - Lecture Notes in Networks and Systems
SP - 261
EP - 269
BT - Intelligent Sustainable Systems - Selected Papers of WorldS4 2023
A2 - Nagar, Atulya K.
A2 - Jat, Dharm Singh
A2 - Mishra, Durgesh Kumar
A2 - Joshi, Amit
Y2 - 21 August 2023 through 24 August 2023
ER -