TY - GEN
T1 - FIDELIZACIÓN Y SATISFACCIÓN DE CLIENTES EN UNA EMPRESA DEL RUBRO GASTRONÓMICO
AU - Casanatan, Wilmer Fabricio Lara
AU - Cruz, Julia Otilia Sagástegui
AU - Sagastegui, Mariano José Del Castillo
N1 - Publisher Copyright:
© 2024 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2024
Y1 - 2024
N2 - The objective of this research is to determine the correlation between consumer satisfaction and loyalty within the gastronomic industry with regard to the company Wilson 2 Trujillo 2023. For this, a study was carried out with a sample of 50 consumers loyal to the business. This is an applied correlational study of a non-experimental nature, from a methodological point of view. The variables were evaluated using duly validated instruments that demonstrated satisfactory reliability. Subsequently, the collected data were tabulated and graphed using descriptive and inferential statistics. In conclusion, the analysis revealed a strong positive correlation between customer loyalty and customer satisfaction, measured by Spearman's correlation coefficient (0.688). This correlation is statistically significant at the 001 level, where p is less than 5%. The results support the researcher's hypothesis and refute the null hypothesis.
AB - The objective of this research is to determine the correlation between consumer satisfaction and loyalty within the gastronomic industry with regard to the company Wilson 2 Trujillo 2023. For this, a study was carried out with a sample of 50 consumers loyal to the business. This is an applied correlational study of a non-experimental nature, from a methodological point of view. The variables were evaluated using duly validated instruments that demonstrated satisfactory reliability. Subsequently, the collected data were tabulated and graphed using descriptive and inferential statistics. In conclusion, the analysis revealed a strong positive correlation between customer loyalty and customer satisfaction, measured by Spearman's correlation coefficient (0.688). This correlation is statistically significant at the 001 level, where p is less than 5%. The results support the researcher's hypothesis and refute the null hypothesis.
KW - Loyalty
KW - customer
KW - gastronomic
KW - satisfaction
KW - service
UR - https://www.scopus.com/pages/publications/85217245525
U2 - 10.18687/LEIRD2024.1.1.266
DO - 10.18687/LEIRD2024.1.1.266
M3 - Contribución a la conferencia
AN - SCOPUS:85217245525
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
T2 - 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2024
Y2 - 2 December 2024 through 4 December 2024
ER -