TY - GEN
T1 - Influence of Retail e-Commerce Website Design on Perceived Risk in Online Purchases
AU - Garcia-Salirrosas, Elizabeth
AU - Rondon-Eusebio, Rafael
N1 - Publisher Copyright:
© 2022 IEEE.
PY - 2022
Y1 - 2022
N2 - The objective of this study was to estimate the influence of the perception of the web design of e-commerce retail on the level of risk perceived in online purchases by consumers. For this, a cross-sectional study of causal relationship was carried out through the structural equation model (SEM). The sample consisted of 390 consumers (54.9% women and 45.1% men) in an age range of 18 to 67 years. For the validation of the instrument, the exploratory factorial analysis (EFA) and the confirmatory factorial analysis (CFA) were applied. In turn, the latter was also used to contrast the study hypothesis. An inverse and significant relationship was demonstrated between the research variables (p<0.001 and R= -0.65). This means that the better consumers' perception of online retail website design, the lower the perceived risk of shopping online.
AB - The objective of this study was to estimate the influence of the perception of the web design of e-commerce retail on the level of risk perceived in online purchases by consumers. For this, a cross-sectional study of causal relationship was carried out through the structural equation model (SEM). The sample consisted of 390 consumers (54.9% women and 45.1% men) in an age range of 18 to 67 years. For the validation of the instrument, the exploratory factorial analysis (EFA) and the confirmatory factorial analysis (CFA) were applied. In turn, the latter was also used to contrast the study hypothesis. An inverse and significant relationship was demonstrated between the research variables (p<0.001 and R= -0.65). This means that the better consumers' perception of online retail website design, the lower the perceived risk of shopping online.
KW - e-commerce
KW - online purchase intention
KW - perceived risk
KW - retail sector
KW - web design
UR - https://www.scopus.com/pages/publications/85133142608
U2 - 10.1109/ICBIR54589.2022.9786398
DO - 10.1109/ICBIR54589.2022.9786398
M3 - Conference contribution
AN - SCOPUS:85133142608
T3 - ICBIR 2022 - 2022 7th International Conference on Business and Industrial Research, Proceedings
SP - 732
EP - 737
BT - ICBIR 2022 - 2022 7th International Conference on Business and Industrial Research, Proceedings
T2 - 7th International Conference on Business and Industrial Research, ICBIR 2022
Y2 - 19 May 2022 through 20 May 2022
ER -