TY - GEN
T1 - La Marca Ciudad Para El Desarrollo Turístico De Las Localidades. Una Revisión Sistemática De La Literatura Entre 2012 – 2022
AU - Alvarez Vigo, Ana Lucia
AU - Loyola Morales, Fátima Cristina
AU - Pérez, Ronald Guevara
AU - Llaque Fernández, Grant Ilich
N1 - Publisher Copyright:
© 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2022
Y1 - 2022
N2 - The present study had as a research question: How the city brand contributes and promotes the tourist development of the localities between the years 2012 - 2022? Initial starting point to identify how the city brand promotes the tourist development of the localities, making a systematic review of the literature between the years 2012 - 2022. The search engines and databases Dialnet, ProQuest, Redalyc, Google Academy and Scielo; from which a total of 27 articles were extracted that met the inclusion variables (scientific journals, systematic review articles, taking into consideration Spanish as a language and the delimitation of years that range between the years of 2012 to 2022; studies that have the predetermined keywords, compiled from specialized databases for research and reliability, as well as the incorporation of their review and approval status). Based on this, as a result of the investigation, it was possible to publicize the impact of the application of a city brand as a differentiating marketing strategy of attributes to promote the tourist development of a locality.
AB - The present study had as a research question: How the city brand contributes and promotes the tourist development of the localities between the years 2012 - 2022? Initial starting point to identify how the city brand promotes the tourist development of the localities, making a systematic review of the literature between the years 2012 - 2022. The search engines and databases Dialnet, ProQuest, Redalyc, Google Academy and Scielo; from which a total of 27 articles were extracted that met the inclusion variables (scientific journals, systematic review articles, taking into consideration Spanish as a language and the delimitation of years that range between the years of 2012 to 2022; studies that have the predetermined keywords, compiled from specialized databases for research and reliability, as well as the incorporation of their review and approval status). Based on this, as a result of the investigation, it was possible to publicize the impact of the application of a city brand as a differentiating marketing strategy of attributes to promote the tourist development of a locality.
KW - City brand
KW - Experience of the city
KW - Perception of tourists
KW - Tourism development
UR - https://www.scopus.com/pages/publications/85150730296
U2 - 10.18687/LEIRD2022.1.1.164
DO - 10.18687/LEIRD2022.1.1.164
M3 - Contribución a la conferencia
AN - SCOPUS:85150730296
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
T2 - 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022
Y2 - 6 December 2022 through 7 December 2022
ER -