TY - GEN
T1 - Modelo de Inteligencia de Negocios para la toma de Decisiones de una SME del Sector Gastronómico
AU - Avendaño Delgado, Enrique M.
AU - Fabián, Gianella Angelica Guzmán
AU - Angeles, Fiorella Emperatriz Quito
AU - Florian Castillo, Odar R.
N1 - Publisher Copyright:
© 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2023
Y1 - 2023
N2 - The objective of the research was to design a business intelligence model for decision making in a mype of the gastronomic sector of the gastronomic sector in the city of Trujillo 2021. The study has a qualitative, applied, prospective, cross-sectional, observational, and non-experimental approach. The population consisted of 2,000 clients and a sample of 50 clients determined by convenience with a survey validated by expert judgment and a reliability of 0.86 Cronbach's alpha. For the situational diagnosis of the mype, the matrices Porter's 5 forces, PESTE, evaluation of external factors (MEFE), value chain were used. The requirements of the model were determined for the design of the database that allows the construction of the Data Mart and ETL. Finally, it was determined that the estimated investment for the implementation of the model is S/. 1,9065, taking into account personnel, equipment, materials, software and services costs. This with the purpose of minimizing attention times.
AB - The objective of the research was to design a business intelligence model for decision making in a mype of the gastronomic sector of the gastronomic sector in the city of Trujillo 2021. The study has a qualitative, applied, prospective, cross-sectional, observational, and non-experimental approach. The population consisted of 2,000 clients and a sample of 50 clients determined by convenience with a survey validated by expert judgment and a reliability of 0.86 Cronbach's alpha. For the situational diagnosis of the mype, the matrices Porter's 5 forces, PESTE, evaluation of external factors (MEFE), value chain were used. The requirements of the model were determined for the design of the database that allows the construction of the Data Mart and ETL. Finally, it was determined that the estimated investment for the implementation of the model is S/. 1,9065, taking into account personnel, equipment, materials, software and services costs. This with the purpose of minimizing attention times.
KW - Business intelligence
KW - Data Mart
KW - Decision making
KW - SME Gastronomic Sector
UR - https://www.scopus.com/pages/publications/85172407289
M3 - Contribución a la conferencia
AN - SCOPUS:85172407289
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
T2 - 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023
Y2 - 19 July 2023 through 21 July 2023
ER -