TY - GEN
T1 - Perception of the External Communication Strategies Applied by Sernanp for the National Sanctuary of the Mangroves of Tumbes
AU - Carrasco, Nicole Alexandra Argote
AU - Luna, Kimberly Milena Morales
AU - Murillo, Alfonso R.Vargas
AU - Gayoso, Norma Inés Caldas
AU - Turriate-Guzmán, Adriana Margarita
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.
PY - 2024
Y1 - 2024
N2 - The present research establishes an analysis between two variables with the main objective of knowing what would be the perception of the inhabitants of Tumbes about the external communication strategies to obtain a positive impact on the National Mangrove Sanctuary of Tumbes. One of the main results is the poor relationship between the two variables according to the numerical data. The sample corresponding to a total of 215 people was made, for this a quantitative approach was carried out for the elaboration of statistical data and to verify the quality of the document, according to this it is possible to obtain the specific hypothesis that goes according to the study. One of the main results is the poor relationship between the two variables according to the numerical data.
AB - The present research establishes an analysis between two variables with the main objective of knowing what would be the perception of the inhabitants of Tumbes about the external communication strategies to obtain a positive impact on the National Mangrove Sanctuary of Tumbes. One of the main results is the poor relationship between the two variables according to the numerical data. The sample corresponding to a total of 215 people was made, for this a quantitative approach was carried out for the elaboration of statistical data and to verify the quality of the document, according to this it is possible to obtain the specific hypothesis that goes according to the study. One of the main results is the poor relationship between the two variables according to the numerical data.
KW - External communication strategies
KW - Perception
KW - Research
UR - https://www.scopus.com/pages/publications/85201102012
U2 - 10.1007/978-981-97-3305-7_30
DO - 10.1007/978-981-97-3305-7_30
M3 - Conference contribution
AN - SCOPUS:85201102012
SN - 9789819733040
T3 - Lecture Notes in Networks and Systems
SP - 367
EP - 376
BT - Proceedings of 9th International Congress on Information and Communication Technology - ICICT 2024
A2 - Yang, Xin-She
A2 - Sherratt, Simon
A2 - Dey, Nilanjan
A2 - Joshi, Amit
T2 - 9th International Congress on Information and Communication Technology, ICICT 2024
Y2 - 19 February 2024 through 22 February 2024
ER -