TY - GEN
T1 - Perception of Users of the Video Streaming Platform Netflix About the Transmedia Narrative of the Series Stranger Things Season 4
AU - Orosco, Lizeth Aracelly López
AU - Guevara, Valeria Alexandra Solano
AU - Gayoso, Norma Inés Caldas
AU - Turriate-Guzmán, Adriana Margarita
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.
PY - 2024
Y1 - 2024
N2 - Over the years, the way we watch series has been changing due to new technologies such as the internet and especially video streaming platforms in relation to transmedia storytelling. Make sure that the audience is not content to end a series. Nowadays, many users choose to look for more content related to their favorite series on other entertainment platforms. Because of this, this research answers the question: What is the perception of users of the video streaming platform Netflix about the transmedia narrative of the series Stranger Things Season 4? This research is qualitative in nature, because it allows us to explain clearly and objectively the facts and experiences of the world. Specifically, the study carried out a qualitative sample of 25 people with the following inclusion and exclusion criteria, which are: that people are subscribed to the Netflix platform with their own accounts. Millennials between the ages of 24 and 32 who have watched the Stranger Things Season 4 series, which is our focus of study.
AB - Over the years, the way we watch series has been changing due to new technologies such as the internet and especially video streaming platforms in relation to transmedia storytelling. Make sure that the audience is not content to end a series. Nowadays, many users choose to look for more content related to their favorite series on other entertainment platforms. Because of this, this research answers the question: What is the perception of users of the video streaming platform Netflix about the transmedia narrative of the series Stranger Things Season 4? This research is qualitative in nature, because it allows us to explain clearly and objectively the facts and experiences of the world. Specifically, the study carried out a qualitative sample of 25 people with the following inclusion and exclusion criteria, which are: that people are subscribed to the Netflix platform with their own accounts. Millennials between the ages of 24 and 32 who have watched the Stranger Things Season 4 series, which is our focus of study.
KW - Netflix
KW - Perception
KW - Stranger Things
KW - Streaming
KW - Transmedia storytelling
UR - https://www.scopus.com/pages/publications/85201099285
U2 - 10.1007/978-981-97-3305-7_26
DO - 10.1007/978-981-97-3305-7_26
M3 - Conference contribution
AN - SCOPUS:85201099285
SN - 9789819733040
T3 - Lecture Notes in Networks and Systems
SP - 321
EP - 330
BT - Proceedings of 9th International Congress on Information and Communication Technology - ICICT 2024
A2 - Yang, Xin-She
A2 - Sherratt, Simon
A2 - Dey, Nilanjan
A2 - Joshi, Amit
T2 - 9th International Congress on Information and Communication Technology, ICICT 2024
Y2 - 19 February 2024 through 22 February 2024
ER -