TY - GEN
T1 - Planeamiento Estratégico Para la Competitividad de una Mype del Sector Comercial
AU - Avendaño Delgado, Enrique M.
AU - Florian Castillo, Odar R.
AU - Malo, Samantha Nory Davila
AU - Reyna, Evelyn Thalia Moreno
AU - Sánchez, O. Daniel Florián
N1 - Publisher Copyright:
© 2023 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2023
Y1 - 2023
N2 - The objective of the research was to design a strategic planning model for the competitiveness of a small and medium-sized commercial sector enterprise. A cross-sectional, descriptive, non-experimental study was carried out by applying a questionnaire validated by expert judgment to 98 customers (Cronbach's alpha 0.852). The internal analysis (MEFI) resulted in 2.24, and the external analysis (MEFE) in 2.58, with an MPC matrix of 3, which determines that the company adapts to its competitive environment. Strategies and strategic objectives were selected and aligned through the PEYEA matrix, showing a position with low turbulence and a competitive advantage. The MIE analysis indicated selective development for growth with a cost of S/5,659. The ecological and social impact was also evaluated, showing the importance of an eco-friendly mindset and a good working environment.
AB - The objective of the research was to design a strategic planning model for the competitiveness of a small and medium-sized commercial sector enterprise. A cross-sectional, descriptive, non-experimental study was carried out by applying a questionnaire validated by expert judgment to 98 customers (Cronbach's alpha 0.852). The internal analysis (MEFI) resulted in 2.24, and the external analysis (MEFE) in 2.58, with an MPC matrix of 3, which determines that the company adapts to its competitive environment. Strategies and strategic objectives were selected and aligned through the PEYEA matrix, showing a position with low turbulence and a competitive advantage. The MIE analysis indicated selective development for growth with a cost of S/5,659. The ecological and social impact was also evaluated, showing the importance of an eco-friendly mindset and a good working environment.
KW - Commercial Sector
KW - Competitiveness
KW - SME
KW - Strategic Planning
KW - Strategies
UR - https://www.scopus.com/pages/publications/85172354312
M3 - Contribución a la conferencia
AN - SCOPUS:85172354312
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 21st LACCEI International Multi-Conference for Engineering, Education and Technology
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
T2 - 21st LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2023
Y2 - 19 July 2023 through 21 July 2023
ER -