TY - GEN
T1 - Trujillo as a Tourist Destination
T2 - International Tourism, Hospitality and Gastronomy Congress, ITHGC 2022
AU - Quezada, Angela Samara Glenni
AU - León, Vanessa Alexandra Vera
AU - Roncal, Patricia Ismary Barinotto
AU - Rodriguez, Nancy Isela Lopez
AU - Nassi, Jose Castañeda
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.
PY - 2025
Y1 - 2025
N2 - People spend much of their free time on social networks and rely on references, reviews, and posts on the media. Likewise, since the Covid- 19 pandemic, lifestyles, customs, traditions, the way of perceiving life, and even some daily activities have changed. Therefore, this study is developed to determine the level of perception of national and foreign tourists regarding the social networks used to advertise Trujillo, Peru, as a tourist destination, in 2021. The research is quantitative, non-experimental, cross-sectional, and correlational in scope. Data on levels of perception were collected in a questionnaire with duly established and validated questions. It was found that, regarding the external dimension of Peruvian tourists concerning social networks, most of them are at a good level, 81.8% of Peruvian tourists and 91.95% of foreign tourists. In conclusion, it was found that the social networks that advertise the city of Trujillo - Peru as a tourist destination have a good level of perception, for national and international tourists.
AB - People spend much of their free time on social networks and rely on references, reviews, and posts on the media. Likewise, since the Covid- 19 pandemic, lifestyles, customs, traditions, the way of perceiving life, and even some daily activities have changed. Therefore, this study is developed to determine the level of perception of national and foreign tourists regarding the social networks used to advertise Trujillo, Peru, as a tourist destination, in 2021. The research is quantitative, non-experimental, cross-sectional, and correlational in scope. Data on levels of perception were collected in a questionnaire with duly established and validated questions. It was found that, regarding the external dimension of Peruvian tourists concerning social networks, most of them are at a good level, 81.8% of Peruvian tourists and 91.95% of foreign tourists. In conclusion, it was found that the social networks that advertise the city of Trujillo - Peru as a tourist destination have a good level of perception, for national and international tourists.
KW - national and international tourism
KW - Perception of social networks
KW - social networks
UR - https://www.scopus.com/pages/publications/105013023403
U2 - 10.1007/978-3-031-93550-3_5
DO - 10.1007/978-3-031-93550-3_5
M3 - Conference contribution
AN - SCOPUS:105013023403
SN - 9783031935497
T3 - Lecture Notes in Networks and Systems
SP - 43
EP - 53
BT - Trends in the ICTs Toward Tourism, Hospitality and Gastronomy
A2 - Mejía, Jezreel
A2 - Cardona Reyes, Hector
A2 - Álvarez-García, José
A2 - del Río-Rama, María de la Cruz
A2 - Esparza-Huamanchumo, Rosse Marie
Y2 - 27 October 2022 through 28 October 2022
ER -